Description

There are numerous opportunities for the live event industry to harness the power of Large Language Models (LLMs) such as ChatGPT, including enhancing the ticket buyer/holder experience. Panelists will reveal key differences between LLMs like GPT-3 and other AI approaches. Unlike traditional rule-based chatbots, they have the capacity to understand context, generate human-like responses, and continually improve through advanced machine-learning techniques. These language-based systems can already efficiently handle tasks like ticket sales, addressing fan inquiries and promptly resolving concerns. Hear real-world examples of how AI-powered chatbots and virtual assistants, driven by LLM technology, can offer real-time support to event attendees before, during, and after the event. 

Track(s)

• 
  60-Minute Workshop
• 
  Data
• 
  Marketing
• 
  Revenue/Finance
• 
  Technology

Handout(s)

• Sell More Tickets and Increase Net Promoter Scores

Additional Info

Key Learning #1:
The differences between Generative AI and LLMs, and the variety of available platforms.

Key Learning #2:
Real world examples of how to use LLMs related to live events.

Key Learning #3:
Short list of suggestions/recommendations for how to get started using this technology.