Description

Embark on a compelling journey into the European sports and live entertainment industry with our keynote speaker, Michael McDermott, as he unveils the strategic motivations behind the migration towards in-house ticketing platforms. Gain exclusive insights into why leading sports teams and tournaments across Europe are choosing autonomy over their ticketing ecosystem, departing from traditional models

Track(s)

• 
  Inspiration Stage

Additional Info

Key Learning #1:
Having a fan-centric relationship.

Key Learning #2:
Having control of the business.

Key Learning #3:
All-in-one platform.