William Roam

Indianapolis, IN
United States
http://www.williamroam.com

Booth: 674

Distinctly American. Decidedly Luxurious.

William Roam is the spirit of modern American travel: refined but approachable, sophisticated but spirited. We create high quality, American-made luxury hotel amenities.

We founded William Roam after we looked around and realized that there had to be a better way. So we put our heads together and combined our decades of experience in the hotel amenities industry and decided to start a new kind of company—one that held itself to the highest standards of quality and style, driven by the desire to do business in the most ethical and sustainable manner.

William Roam products are all designed, crafted and distributed in America. Not only are William Roam products American-made, they are American-inspired. Each product features American fruits, grains and other key ingredients, all formulated, refined and made in the states.

Every aspect of the William Roam experience has been carefully considered, from innovative formulations to packaging that is both beautiful and easy to use.

Welcome to William Roam. Welcome to a whole new way.

Videos

Press Releases

William Roam to Help Transitioning Servicemembers Become Farmers (Sep 13, 2018)

American-made hotel amenity company donates to Kansas organization helping veterans

INDIANAPOLIS, Indiana – May 21, 2018 – William Roam, creators of American-made personal care products for the hospitality market, is committed to helping American veterans transition onto farms through a donation to The S.A.V.E Farm.

“It was important we donate to an organization which showed a clear connection between people and the environment. SAVE is passionate about both, with a hands-on approach to supporting our veterans with assistance, purpose, meaning and placement on working farms. We knew we were on the right track when we polled our customers and they wholeheartedly agreed with our choice.” Says Ali Murphy, CEO of William Roam.

A gap exists between the need for new U.S. farmers and a large population of potential farmers within our veteran and transitioning servicemembers. The average age of farmers in the U.S. is approaching 60 with 40% over 65. Sixty-three percent of our farms may be in the last generation, succession planning is critical to the country's farming future. 2.3 million veterans are looking for a meaningful way to live and many indicate an interest in farming.

Gary LaGrange, president of The S.A.V.E Farm and a 28 year Army Viet Nam veteran stated “This donation is tremendously valuable as we help those who have given so much for us find a pathway to farming. It has been used to purchase soy bean and alfalfa seed to teach our veterans and servicemembers row cropping. This training has a miraculous effect on those who are recovering from visible and invisible wounds of war. To see them find purpose as they learn to farm is just extraordinary. Thank you William Roam for this beautiful contribution."

About William Roam

William Roam creates American-made luxury hotel amenities in the spirit of modern American travel: refined but approachable, sophisticated but spirited. A new kind of company—one that holds itself to the highest standards of quality and style, driven by the desire to do business in the most ethical and sustainable manner. Visit williamroam.com

About The S.A.V.E Farm

Servicemember Agricultural Vocation Education, or S.A.V.E farm, provides a home-like training center where transitioning servicemembers can learn to farm and heal as they are brought into the culture of agriculture. Upon completion of training they are matched with mentor farmers with the potential to work on, manage or own a farm.

William Roam to Help Protect Earth’s Last Intact Mountain Ecosystem (Sep 13, 2018)

American-made hotel amenity company donates to organization connecting wildlife.

INDIANAPOLIS, Indiana – September 6, 2018 – William Roam, creators of American-made personal care products for the hospitality market, is committed to helping protect and connect the wild lands, waters and wildlife through a donation to Yellowstone to Yukon Conservation Initiative (Y2Y).

“William Roam has always been especially interested in supporting organizations that recognize the interconnection between people and the environment. Y2Y’s mission of protecting and connecting habitat on such a large scale impacts us all. We are proud to support their conservation work that helps promote balance in the natural world,” says Ali Murphy, CEO of William Roam.

The Y2Y organization thinks of conservation on a continental scale. Their vision is a web of life-sustaining wildlife habitats linked by movement corridors extending 2,000 miles from Yellowstone National Park to Canada’s Yukon Territory. It is a vision that seeks to reverse fragmentation; to protect and connect habitat in order for wildlife and people to coexist and thrive. Such a protected and connected network also creates the best opportunity for wild species to move and adapt to a changing climate.

“We are grateful for support from William Roam. Giving back to protect our planet’s resources, and choosing to take a responsible, ethical approach to business, can make a real difference to pressing environmental concerns. This inspiring donation will support our mission to enable the landscapes and wildlife of western North America to thrive into the future,” says Dr. Jodi Hilty, Y2Y’s president and chief scientist.

About William Roam

William Roam, creator of American-made luxury hotel amenities is transforming the amenity industry - with thoughtful leadership, design innovation and comprehensive brand extensions. Available in more than 30,000 hotelier rooms across the nation, we are the first company to commit to American-made manufacturing and supporting positive change – in our own backyards and those across the nation – by funding projects that make a concrete difference in people’s lives, their communities and our environment. Visit williamroam.com

About Y2Y

The Yellowstone to Yukon Conservation Initiative is a joint Canada-U.S. not-for-profit organization that connects and protects habitat from Yellowstone to Yukon so people and nature can thrive. Working with more than 300 partners, they aim to stitch together an interconnected system of wild lands and waters stretching from Yellowstone to Yukon, harmonizing the needs of people with those of nature.

William Roam Announces New Luxury Amenity Collection (Nov 10, 2018)

American-made hotel amenity company launches STEAM, an homage to a more elegant era of travel.

INDIANAPOLIS, Nov. 9, 2018 /PRNewswire/ -- William Roam, creators of American-made personal care products for the hospitality market, is proud to announce the launch of the STEAM collection, a modern tip-of-the-cap to vintage design, carefully crafted to blend beautifully with today's rustic luxury hotel design trends.

"Our team has done an exceptional job in creating the STEAM collection. Everything we create at William Roam is done with intention and care, and STEAM exemplifies this mantra. We are so excited to help our customers enjoy their travel experiences with a collection that harkens to a slower more mindful way of life. The STEAM collection is beautiful to look at and we are hopeful that it will offer another bright moment in a wonderful stay, or be a point of relaxation for hotel guests," says Ali Murphy, CEO of William Roam.

Designed to evoke the embodiment of refined, deliberate travel, a time when the journey itself was every bit as important as the destination – the STEAM collection from William Roam is meant to portray an eclectic life, filled with experiential travel and culture. A custom developed fragrance and thoughtful packaging design creates a sensory experience specifically intended to layer with properties and their luxe, vintage aesthetic.

Product and Availability
Officially launching at the BDNY show in NYC on 11/11/18, the STEAM collection features a robust product offering with more than 18 skus of bath, body and hair products complete with sundry items for hotelier bathroom set-ups. Artfully crafted formula features Meadowfoam seed oil, prized for its antioxidant content and skin-softening capabilities, sourced from the rich farmlands of Oregon's Willamette Valley and an activated charcoal soap. Retail extension of the STEAM collection is planned for the spring of 2019 and will be available DTC.

About William Roam
William Roam, creator of American-made luxury hotel amenities is transforming the amenity industry - with thoughtful leadership, design innovation and comprehensive brand extensions. Available in more than 30,000 hotelier rooms across the nation, we are the first company to commit to American-made manufacturing and supporting positive change – in our own backyards and those across the nation – by funding projects that make a concrete difference in people's lives, their communities and our environment. Visit williamroam.com

Products

FLOAT Collection

Our FLOAT collection is elegantly designed and expertly crafted. With our cornerstone ingredient - certified Hawaiian deep sea water pulled from 3,000 feet below the Kona coast and Wyoming bentonite clay. <br /><br />... More Info Less Info

With a translucent, HDPE tube and perfectly placed design elements to help designate usage, 100% recycled paper cartons with a creative treatment of tactile gloss pattern for water resistance, and a full assortment of soaps that feature aloe vera and bentonite clay additives for a clean, refreshing lather - the FLOAT collection was crafted with the serenity of shore-side relaxation in mind.

FLOAT Collection - Liquids

A full complement of hair and body care items from the FLOAT collection feature perfectly formulated products using certified Hawaiian deep sea water pulled from 3,000 feet below the Kona coast.... More Info Less Info

With an expertly engineered oval shape and a clean, seamless line from the HDPE tube to the flip-top closure, an ingenious design feature that helps with housekeeping replenishment and two size options, the FLOAT collection will please any hotelier (and guest).

FLOAT Collection - Soaps

Luxurious lather and delightful crafted.... More Info Less Info

With our cornerstone ingredient – Kona coast certified Hawaiian deep sea water and Wyoming bentonite clay from the Fox Hills Formation – these American-made, vegetable based soaps are delightfully cleansing as they are luxurious to later. Cartoned soaps feature a 100% recycled paper with a lavish, tactile gloss varnish to help with water resistance and the plunge wrapped options proudly showcase the bentonite clay formulation.

FLOAT Collection - Sundries

A robust offering of traveler’s needs to round-out the FLOAT collection.... More Info Less Info

Full offering from the FLOAT collection - a robust and thorough line of traveler's needs. All items feature our unique, proprietary "icons" for ease-of-use for both housekeeping staff and international travelers. Mending kit, vanity pack, shoe polisher, shower cap, American-Pacific bath crystals, dental kit with Crest toothpaste and American-made toothbrush, and our popular shave kit offers an American-made razor and our fan-favorite, proprietary shave cream. All cartons are made with 100% recycled paper and feature our tactile gloss varnish coating to help with water resistance and impart an ethereal, sun-lit effect.

FLOAT Collection - Retail

Full retail offering of our ethereal, spa-like FLOAT collection.... More Info Less Info

Retail liquid offerings from the FLOAT collection captures the light, spa-like in-room version with a larger tube for dispensing ease and at-home use. Made from the same certified Hawaiian deep sea water and elegant color palette, enjoy additional on-site sales with FLOAT retail items - perfect for gift shops or lobby area displays.

FLOAT Collection - Soap Trio

Elevate your lather, and retail sales, with our FLOAT collection soap trio.... More Info Less Info

Beautifully packaged, our FLOAT collection soap trio makes a stunning gift shop display or lobby presentation. This soap trio comes complete with three, American-made, vegetable-based, plunge-wrapped, Wyoming bentonite clay. Each soap contains the perfect blend of clay for healthy, perfectly polished skin. Finely crafted, incredibly unique and richly American.

ROAM Collection

Suitable for man, woman, city or surf - the ROAM collection from William Roam is distinctly designed and beautifully crafted with a sophisticated fragrance.... More Info Less Info

Our signature line is finely crafted, distinct – and of course – uniquely American. Formulated with essentially earthy ingredients like Maine Blueberries, Kansas Wheatgrass, and Napa Valley Red Wine Grape extract blend.

With an eye-catching square bottle, uniquely designed flip-top cap, tested to ensure dispensibility, 100% recycled paper cartons flooded with a matte coating for water resistance and a contemporary feel, and a full collection of soaps perfectly blended with aloe vera and small Napa Valley grape root fiber for gentle exfoliation - each product in the ROAM collection has been thoughtfully created and artfully designed.

ROAM Collection - Liquids

Each liquid in the the ROAM collection contains a unique blend of anitoxodants phytonutrients, amino acids and vitamin and minerals for healthy skin and hair that's American made. With a unique, square bottle design and flip top closure, available in two distinct sizes for the perfect offering, these products are sure to set a sophisticated tone for any property.

ROAM Collection - Soaps

With Kansas wheatgrass, Maine blueberries – and of course – Napa Valley red wine extract, each vegetable-soap contains the perfect blend of antioxidants, amino acids, vitamins and minerals for healthy, perfectly polished skin. Cartons features a flooded matte coating for water resistance in various sizes, and a plunge wrap rounds out the robust offerings. Finely crafted, incredibly unique and richly American.

ROAM Collection - Sundries

Our signature line - the ROAM collection - comes complete with a robust offering of traveler's sundries, for every little need.... More Info Less Info

Full offering from the ROAM collection - a robust and thorough line of traveler's needs. All items feature our unique, proprietary "icons" for ease-of-use for both housekeeping staff and international travelers. Mending kit, vanity pack, shoe polisher, shower cap, American-Pacific bath cyrstals, dental kit with Crest toothpaste and American-made toothbrush, and our popular shave kit offers an American-made razor and our fan-favorite, proprietary shave cream. All cartons are made with 100% recycled paper and feature our matte coating to help with water resistance and impart a modern, contemporary feel.

ROAM Collection - Retail

Retail liquid offerings evokes the classic, sophisticated in-room version with a pump for dispensing ease, and a luxurious at-home feel.... More Info Less Info

Capture additional on-site sales with our collection of ROAM retail items, perfect for gift shops or lobby area displays. The entire collection of retail liquids are made with the same essentially earthy ingredients like Maine Blueberries, Kansas Wheatgrass and Napa Valley Red Wine Grape extracts that make our in-room versions so popular. A unique blend, expertly crafted to provide a daily dose of antioxidants, phytonutrients, amino acids, vitamins and minerals to lather, moisturize or condition healthy skin and hair.

ROAM Collection - Soap Trio

Beautifully packaged, and ready for retail sales. Elevate your gift shop offerings with our ROAM collection soap trio.... More Info Less Info

From the depths of America's bounty, this soap trio come complete with three, plunge-wrapped, Napa Valley red wine grape root exfoliant soaps that are American-made and handcrafted stateside in small batches. With Kansas wheatgrass, Maine blueberries – and of course – Napa Valley red wine extract, each soap contains the perfect blend of antioxidants, amino acids, vitamins and minerals for healthy, perfectly polished skin. Finely crafted, incredibly unique and richly American.

FLOAT Collection - Travel Bag

Our American-made travel bag is perfect for suites, as a retail offering, or property hosted special events.... More Info Less Info

American-made William Roam ditty bag is made with white cotton, white nylon lining, FLOAT collection satin zipper pull and whimsical branded pattern. The perfect complement to any property hosted special event, as a suite offering or retail revenue builder.

ROAM Collection - Travel Bag

The perfect complement to any property hosted special event, as a suite offering or retail revenue builder.... More Info Less Info

American-made William Roam ditty bag is made with white cotton, white nylon lining, ROAM collection satin zipper pull and whimiscal branded pattern.

SENSE Collection

It's green beauty in a bottle. Our creamiest, most luxurious formulations made without parabens, sulfates, pthalates, fragrances or chemical dyes for a rich, high-performing line of products.... More Info Less Info

Fresh from nature. Capture the essence of the Minnesota Tamarack Larch Tree, a moisturizing extract sourced directly from its rich, nutrient-laden bark. Exceptional moisture retention for soft hair and skin. Luxurious and unique without being heavy-handed. Playful, yet refined.

We've crafted the Sense Collection for properties that demand the best, most thoughtful products. To take this commitment even further, we've partnered with American Forests to guarantee that we will plant ONE TREE for every hotel room that features the Sense Collection Products.

With a ghost-like wood grain screen printed pattern on the soft-touch, round bottles and wide-dispensing mouth, a full complement of traveler’s sundries with a gorgeous metallic finish and spot varnish, and Minnesota Tamarack Larch tree, aloe vera extracts provide for a spectacular soap offering – making the SENSE collection our most demanding, and highest performing products.

SENSE Collection - Liquids

The liquids in the SENSE collection feature rich formulas made without parabens, sulfates, pthalates, fragrances or chemical dyes.... More Info Less Info

Luxurious and unique, without being heavy-handed. The SENSE collection liquids were made for properties and guests that demand the best, most thoughtful products. With a ghost-like wood grain screen printed pattern on soft-touch, round bottles and wide-dispensing mouth, available in 1.5oz.

SENSE Collection - Soaps

The SENSE collection’s Minnesota Tamarack Larch tree extract helps provide exceptional moisture retention to our American-made, vegetable based soaps... More Info Less Info

American-made, American-inspired.

The SENSE collection’s Minnesota Tamarack Larch tree extract helps provide exceptional moisture retention to our American-made, vegetable based soaps – and our proprietary blend of 21 unique aromatic extracts makes these soaps a delight to smell and even better to behold. With a unique half-sphere shape, these specialty soaps can be easily cradled in the hand as a stress-relieving ball. Cartoned soaps feature a 100% recycled paper with a lavish, tactile gloss varnish to help with water resistance and the plunge wrapped options proudly showcase the Tamarack Larch tree additive for subtle exfoliation

SENSE Collection - Sundries

Full offering from the SENSE collection - a robust and thorough line of traveler's needs.... More Info Less Info

All items feature our unique, proprietary "icons" for ease-of-use for both housekeeping staff and international travelers. Mending kit, vanity pack, shoe polisher, shower cap, American-Pacific bath crystals, dental kit with Crest toothpaste and American-made toothbrush, and our popular shave kit offers an American-made razor and our fan-favorite, proprietary shave cream. All cartons are made with 100% recycled paper and feature our tactile gloss varnish coating to help with water resistance and impart a ghost wood-grain effect.

SENSE Collection - Retail

Playful yet refined, our full line of SENSE collection retail offerings will help boost on-site retail sales and provide your guests with a wonderful at-home experience.... More Info Less Info

With a lovely wooden pump, and screen printed ghost-pattern the SENSE products are still made with Minnesota Tamarack Larch Tree extract. A high performing formula with exceptional natural moisturization for superior hydration, while our plant-based aromatic extracts ensures every note is fresh, light and decidedly natural. Perfect for all hair and skin types the SENSE products are artfully created without parabens, sulfates, phthalates, synthetic fragrances or chemical dyes.

SENSE Collection - Soap Trio

Evoke the spirit of the outdoors. Luxurious, vegetable based SENSE soaps clean and exfoliate naturally with sustainably harvested Minnesota tamarack larch tree bark.... More Info Less Info

Shaped to invoke organic elements, these rich, creamy, specialty soaps can be easily cradled in the hand as a stress-relieving ball. Made responsibly and passionately in America with plant-based aromatic extracts, capture the power of a complete escape.

SENSE Collection - Travel Bag

The perfect complement to any property hosted special event, as a suite offering or retail revenue builder.... More Info Less Info

American-made William Roam ditty bag is made with white cotton, white nylon lining, SENSE collection satin zipper pull and whimiscal branded pattern.

STEAM Collection

Once upon a time, refined and deliberate travel was the embodiment of sophistication. In this spirit, we created our STEAM collection with every lotion, soap and hair care product an homage to a more elegant era. The key ingredient in all Steam liquids is the Meadowfoam flower seed oil, prized for its antioxidant content and skin-softening capabilities. We’ve also crafted an activated charcoal soap, ideal for all skin types.

STEAM Collection - Liquids

Our new collection, specifically made with hoteliers, and guests, in mind.... More Info Less Info

A beautiful collection that was specifically made with hoteliers, and guests, in mind - the perfectly blended HDPE resin for squeezability and opacity, and uniquely designed labels to help with product differentiation and easy replenishment.

Meadowfoam Seed Oil from Oregon's Willamette Valley for exception moisturization and custom designed fragrance.

STEAM Collection - Soaps

Beautifully blended aloe soap and activated charcoal, with our custom fragrances, for all skin types.... More Info Less Info

Our STEAM soaps are as delightful to use, as they are to display on any sink vanity. Beautifully blended by a third generation American soap company, our STEAM soaps feature an aloe vera and activated charcoal, ideal for all skin types, with our signature STEAM fragrance and two packaging options.

STEAM Collection - Sundries

Full offering from the STEAM collection - a robust and thorough line of traveler's needs.... More Info Less Info

Full offering from the STEAM collection - a robust and thorough line of traveler's needs. All items feature our unique, proprietary "icons" for ease-of-use for both housekeeping staff and international travelers. Mending kit, vanity pack, shoe polisher, shower cap, American-Pacific bath crystals, dental kit with Crest toothpaste and American-made toothbrush, and our popular shave kit offers an American-made razor and our fan-favorite, proprietary shave cream. All cartons are made with 100% recycled paper and feature our tactile gloss varnish coating to help with water resistance and impart a vintage effect.

STEAM Collection - Travel Bag

The STEAM Collection travel bag is a delightful traveler's companion, suite offering or revenue building gift bag in retail settings.... More Info Less Info