Please Note: The Trade Show, Business & Technical Education Programs will be held at the Convention Center. The Welcome Reception, Hospitality Night/OESP Reception and OESP Awards Banquet will be held at Harrah's.
Growing Your Customer Base In Tough Times
Monday, May 22, 2023: 11:15 AM - 12:15 PM
Speaker(s)
Description
No one likes to market their products and services in an inflationary environment, and the home heating sector has been particularly hit hard with both high prices and price volatility. This session will discuss how to market to customers, and to engage them despite such pricing factors, with the idea of staying ahead of customer concernr of fears, avoiding negative experiences, and retaining the customer. Many digital strategies are available to help you do this, including segmenting your online audiences, creating detailed personas, and mapping their journey when interacting with you online.
Track(s)