Why Norse?

NORSE FR strives to embody the rugged individualism and timeless warrior ethos of our Viking namesake. Inspired by these Old World ancestors’ unyielding devotion to odyssey, adventure and ascendency, we founded NORSE FR apparel upon the same core tenets.

Forged from the fiery crucible of battling Odin’s elements—howling winds, hailstorms, cold fronts, driving rain, and rolling thunder—NORSE FR was purpose-stitched to safeguard you on your journey day-in, and day-out. Because victory is near.

And Valhalla can wait.