The company strived to create fine quality products and provide dentists around the world with their traditional, everyday dental supplies. However, when current CEO Haseeb Sajid and President Hassan Malik took over the reins of their family business, they brought a fresh and revolutionary mindset to the business model.
The team of brothers grew up watching Shark Tank, which planted an unshakable desire to innovate and create something the world had never seen. After studying the fundamentals of business during their college years in New York City, the dynamic duo followed their father’s footsteps and chose to immerse themselves in the groundwork of dentistry and dental instrumentation. As they dove into studying the clinical use of instruments, they began to question the why’s and how’s.