RiseWell was first to bring hydroxyapatite toothpaste to the US market in 2019 and continues to push the industry forward each day. Unlike many natural and safe brands, we didn't just remove the toxic ingredients found in traditional toothpastes, we swapped in 100% safe, natural alternatives such as remineralizing hydroxyapatite, that rebuild, clean and protect just as effectively as fluoride. We use the best ingredients in our dentist-formulated products to help you start every day well; with healthy, happy smiles.