It was 1945 when Dr. Daniel Cardenas Mora, first saw the potential in the valley of Culiacán and decided to join with other colleagues to form a modest farming company there with the work of his son, Daniel Cardenas Izabal. 1946, young Daniel left to study agronomy at a private agriculture located in Ciudad Juarez, Chihuahua. Fresh out of college in 1949, Daniel joined with his father and their partner Alfredo Tribolet to reopen a small agricultural operation, thus giving birth to the Tricar Label.
In 1952, Tricar opened a distribution office in Nogales, Arizona. This was the beginning of the Tricar company of today, a U.S.-based corporation with Daniel Cardenas Izabal as its president. The modest agricultural operation of yesterday has now grown to be a leading grower-shipper of fresh produce for the North American market, with a modern, efficient infrastructure including mechanized packaging, high-tech greenhouses and workshop areas, and state-of-the-art cooling facilities.