National Watermelon Promotion Board
Welcome to Watermelon.Org!
NWPB'S mission is to increase consumer demand for watermelon through promotion, research and education programs. The Retail Program focuses on sharing best practices of watermelon marketing, merchandising and handling to help retailers move more watermelon through year-round promotion. The Foodservice Program focuses on increasing watermelon menu usage, offering educational and inspirational ideation sessions and menu promotions, among other tools and resources. Although a mature fruit, consumption per capita in the U.S. was an estimated 16 lb. in 2020 or 5.3 billion pounds. Stop by our booth for more information.