Trico Group

Rochester Hills,  MI 
United States
http://tricogrp.com
  • Booth: 3038

TRICO Group serves the worldwide automotive aftermarket industry with best-in-class technology and engineering capabilities. Our portfolio encompasses comprehensive product offerings that include FRAM® oil filters and air filters, TRICO®wiper blades, Carter® fuel systems,  ASC® water pumps, ANCO® wiper blades, Airtex® fuel pumps,  StrongArm®lift supports, and Autolite® spark plugs. TRICO Group operates world-class manufacturing and operational footprints design to deliver high customer service and growth.

Brands: TRICO Wiper Blades & ANCO Wipers, Carter Fuel Systems, ASC Water Pumps, Airtex Fuel Pumps, FRAM Oil and Air Filters, Autolite Spark Plugs, StrongArm Lift Supports


 Press Releases

  • Marion, SC — July 16, 2019 — StrongArm, the automotive aftermarket industry’s largest supplier of gas-charged lift supports, has introduced  32 new part numbers, expanding its application coverage for North America by nearly 4 million. 

    These new part numbers include power liftgate, liftgate, trunk lid, hood, hatch, tailgate and universal supports for a wide range of late-model vehicle applications. These products are designed to service models including the BMW X3, Jeep Grand Cherokee, Audi A6, Toyota Camry, Cadillac SRX, Honda HRV and Land Rover Range Rover Evoque, among others. 

    "These new part numbers demonstrate StrongArm's continued commitment to lead the industry in coverage, service and innovation,”said Ryan Gernheuser director, product management.“The launch of the power lift gate segment exemplifies our commitment to new product development. As the vehicle landscape shifts more toward utility functions, StrongArm® is ensuring our customers are positioned to service this rapidly changing vehicle market.”

    About TRICO Group

    TRICO Group serves the global automotive industry — original equipment and automotive aftermarket parts and systems — with category-leading product technologies including wipers/wiper systems, fuel pumps, water pumps, filters, spark plugs and lift supports.

  • LOGANSPORT, IN - July 11, 2019 – Carter Fuel Systems, a leading brand of complete fuel system solutions, has introduced 15 new product numbers for light vehicle applications consisting of fuel pump modules and hangers.

    As part of Carter’s continual commitment to help their customers better serve motorists, these new part numbers expand Carter’s coverage by over 3.5 million vehicles for both import and domestic nameplates including the Ford Mustang, Ford Escape, Chevrolet Equinox, Toyota Siena and Mercedes-Benz GL450, among others. 

    “Carter is committed to delivering new product innovations and expanding coverage to meet ever-increasing market demands,” said Ryan Gernheuser, director of product management for Carter. “We continue to focus on superior coverage, exceptional quality and a positive customer experience.” 

    About TRICO Group
    TRICO Group serves the global automotive industry — original equipment and automotive aftermarket parts and systems — with category-leading product technologies including wipers/wiper systems, fuel pumps, water pumps, filters, spark plugs and lift supports.

  • Rochester Hills, MI, September 12, 2019– FRAM®, the market leader in filtration products, is pleased to announce that it has joined the How2Recycle®program in an effort to help improve the recycling of its packaging and materials.

    As part of FRAM’s sustainability efforts, the company has partnered with How2Recycle to help empower customers to recycle specific products and packaging more accurately

    through the program’s smarter label system. Customers will notice the recycling label printed on FRAM packaging for its Extra Guard®, Tough Guard®and Ultra SyntheticOil Filters and Fresh Breeze®Cabin Air Filter. The label informs customers that the outer box of FRAM packaging can be recycled across the U.S. and Canada.

    “We are continuously looking at materials, processes and technologies to reduce waste and conserve resources in all aspects of our business,” said Kevin O’Dowd SVP, Global Marketing. “Improved packaging sustainability is a core part of our effort to protect our environment. This initiative is very important to our company, our direct customers and the motorists who purchase our products.”

    Launched in 2012, How2Recycle is the standardized U.S. label across all packaging types and offers comprehensive instructions on packaging recyclability. For more information on the How2Recycle program, please visit how2recycle.info

    For more information on FRAM products, please visit FRAM.com.

    FRAM is one of the world's largest suppliers of aftermarket automotive filtration products. Through its brands, FRAM serves the aftermarket automotive and heavy duty trucking markets. The company operates through a global network of manufacturing facilities, distribution centers and offices located throughout the United States, Canada, Mexico, Europe and China. For more on FRAM filters, please visit FRAM.com.

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  • Rochester Hills, Mich., October 21, 2019 – Autolite®, a perennial leader  in the spark plug industry, has released new packaging for its Iridium Ultra spark plug. Developed to help distinguish Iridium Ultra as Autolite’s premium offering, the new packaging utilizes bold black color cues and spot varnish coatings which highlight the iconic Autolite logo and striking bolt design.

    “With Iridium Ultra spark plugs being our most technologically advanced spark plugs ever, we felt they needed packaging that visually aligns with their enhanced quality,” said Kevin O’Dowd, SVP global marketing. “In addition to the clean, fresh look, the new packaging has also been designed to better communicate the information customers most value; including plug specifications and warranty information.”

    Iridium Ultra spark plugs feature an ultra 0.5 mm finewire Iridium center electrode tip design with laser-welded technology for optimal ignitability and performance. The new plug’s Iridium enhanced technology also provides superior durability by protecting against electrode wear factors such as extreme temperatures, oxidation and corrosion. Additionally, the Iridium Ultra offers better fuel efficiency and longer life when compared to standard copper spark plugs. All of these state-of-the-art features and benefits make the new Iridium Ultra the ideal OE replacement upgrade to optimize performance in older vehicles.

    For more information on the complete line of Autolite spark plugs, please visit autolite.com.

    Headquartered in Rochester Hills, MI, Autolite® is the number one manufacturer of ignition products in North America. Autolite manufactures and markets ignition products, including spark plugs and glow plugs, for U.S., Japanese, European and Korean cars, as well as plugs for Lawn & Garden and Powersports that meet or exceed OE fit and function requirements. For more information, please visit autolite.com.

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    Media Contact

    Darren Wight

    DeanHouston, Inc.

    darren.wight@deanhouston.com or 513.280.0047

  • ROCHESTER HILLS, Mich., October 23, 2019 – Trico Products Corporation, a global leader in wiper blade technology, has introduced TRICO Maxx®, a new ultra-premium beam blade designed to last three times longer than competitive blades. Made 100 percent in the United States, TRICO Maxx is now available exclusively at Advance Auto Parts and CARQUEST locations throughout the country. 

    TRICO Maxx wiper blades are available in 14- to 29-inch lengths. These durable all-weather blades are infused with TRICO’s patented Z7® micro-metric synthetic compound that has been engineered for maximum wear resistance to deliver three times longer life and reliability. 

    “TRICO Maxx delivers a lasting driver-control experience,” said Kevin O’Dowd, senior vice president, global marketing at TRICO Group. “This ultra-premium beam blade is American-made and engineered for maximum visibility that endures through all weather conditions. Typical of TRICO wiper products, TRICO Maxx is also very easy to install.”

    The TRICO Maxx beam blade program is supported by a national advertising campaign that features a reliable and trusted dog named Maxx. This attention-getting pup is highlighted in a mix of digital television ads, digital banner ads and social media advertising that will run through December 2019.

    Learn more about TRICO Maxx in TRICO Group booth 3038 at AAPEX 2019, taking place at the Sands Expo in Las Vegas from November 5-7. TRICO Maxx is featured in the technology category of the AAPEX New Product Showcase, a launchpad for cutting-edge products making their debut at the show. Pre-registered AAPEX attendees can vote for TRICO Maxx as their favorite new product in the October digital edition of AAPEX Product Plus magazine, which was sent to attendees via email. Results will be announced at the show.

    TRICO Maxx is also featured in the marketing category of the AAPEX New Packaging Showcase, a display of new and innovative packaging designs. Judges from the Packaging Machinery Manufacturers Institute will evaluate and select winners. Results will be announced at the show.

    For additional information about TRICO and its products, contact your local TRICO sales representative,

    or visit www.tricoproducts.com.

    About TRICO Group:

    TRICO Group serves the global automotive industry – original equipment and automotive aftermarket parts and systems – with category-leading product technologies including wipers/wiper systems, fuel pumps, water pumps, filters, spark plugs and lift supports. 

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  • FRAM® To Debut New Oil Filter Packaging at AAPEX 2019

    Introducing Extra Guard, Tough Guard and Ultra Synthetic

    Rochester Hills, MI, October 23, 2019 – FRAM®, the market leader in filtration products, will be exhibiting its all-new packaging line at this year’s Automotive Aftermarket Products Expo (AAPEX) in Booth #3038. 

    Fram adds that the new design will include:

    • 1) A QR code for helpful product information
    • 2) URL for friendly filter change reminders
    • 3) Proof of 100% recyclable materials

    “AAPEX 2019 is the ideal event to showcase our more marketable, informative and eco-friendly packaging," said Kevin O’Dowd, Senior Vice President, Global Marketing at TRICO Group. “It is important to remain contemporary and competitive. This packaging is part of our continuous effort to drive demand for our customer partners.

    Booth visitors will also have the opportunity to navigate through a a visually exciting interactive display that highlights key product features and benefits. In addition, several FRAM experts will be at the booth to discuss the company’s full line of filters throughout the entire event.

    To learn more about FRAM, be sure to visit the company’s booth (#3038) at AAPEX 2019. To explore the company’s product offering online, visit fram.com.

    About TRICO Group:
    TRICO Group serves the worldwide automotive aftermarket industry with best-in-class technology and engineering capabilities. Our portfolio encompasses comprehensive product offerings that include FRAM® oil filters and air filters, TRICO®wiper blades, Carter® fuel systems,  ASC® water pumps, ANCO® wiper blades, Airtex® fuel pumps,  StrongArm®lift supports, and Autolite® spark plugs. TRICO Group operates world-class manufacturing and operational footprints design to deliver high customer service and growth.

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  • ROCHESTER HILLS, Mich., October 29, 2019 – Trico Products Corporation, a global leader in wiper blade technology, has introduced the industry’s first complete line of universal rear wiper blades to fit both beam and integral wiper arms.

    TRICO Rear® wiper blades are available in 8- to 16-inch lengths. They are currently on shelves at Advance Auto Parts and CARQUEST locations throughout the United States and Canada, along with Meijer locations in the Midwestern region of the U.S. These wiper blades will be available at additional retail and installer locations by year end. 

    “As the industry’s only complete line of universal rear beam blades, TRICO Rear provides critical rear-glass visibility in all driving conditions,” said Kevin O’Dowd, senior vice president, global marketing at TRICO Group. “We have transferred our windshield beam blade technology to a rear blade program that delivers uniform pressure for a much improved and durable wipe.” 

    The TRICO Rear program also includes an advanced connection system that reduces SKU count from 27 to 11, while increasing coverage and consolidating space. 

    Learn more about TRICO Rear in the TRICO Group booth 3038 at AAPEX 2019, taking place at the Sands Expo in Las Vegas from November 5-7. TRICO Rear is featured in the technology category of the AAPEX New Product Showcase, a launchpad for cutting-edge products making their debut at the show. Pre-registered AAPEX attendees can vote for TRICO Rear as their favorite new product in the October digital edition of AAPEX Product Plus magazine, which was sent to attendees via email. Results will be announced at the show.

    TRICO Rear is also featured in the marketing category of the AAPEX New Packaging Showcase, a display of new and innovative packaging designs. Judges from the Packaging Machinery Manufacturers Institute will evaluate and select winners. Results will be announced at the show. 

    For additional information about TRICO and its products, contact your local TRICO sales representative, or visit www.tricoproducts.com.

    About TRICO Group:

    TRICO Group serves the global automotive industry – original equipment and automotive aftermarket parts and systems with category-leading product technologies including wipers/wiper systems, fuel pumps, water pumps, filters, spark plugs and lift supports. 

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 Products

  • Autolite Iridium Ultra
    ​The New Autolite Iridium Ultra packaging was developed to elevate Iridium Ultra as Autolite’s premium offering. The packaging utilizes bold black color cues and spot varnish coatings highlighting Autolilte’s logo and distinguished bolt design....

  • The New Autolite Iridium Ultra packaging was developed to elevate Iridium Ultra as Autolite’s premium offering. The packaging utilizes bold black color cues and spot varnish coatings highlighting Autolilte’s logo and distinguished bolt design.
  • Autolite Iridium Ultra
    Autolite’s most technologically advance spark plug; includes an ultra 0.5mm finewire Iridium center electrode tip design with laser welded technology for optimal ignitability and performance. OE replacement for late model vehicles and optimal performance....

  • Autolite’s most technologically advance spark plug; includes an ultra 0.5mm finewire Iridium center electrode tip design with laser welded technology for optimal ignitability and performance. OE replacement for late model vehicles and optimal performance upgrade for older vehicles.
  • StrongArm ProGlide
    StrongArm’s new tailgate assist, ProGlide is the upgrade aftermarket accessory for older model pickup trucks and replacement for late model trucks. A quick and easy installation keeps the tailgate gliding down for all your truck bed needs....

  • StrongArm’s new tailgate assist, ProGlide is the upgrade aftermarket accessory for older model pickup trucks and replacement for late model trucks. A quick and easy installation keeps the tailgate gliding down for all your truck bed needs.
  • TRICO Rear™
    The wiper industry’s only complete line of universal rear beam blades. The TRICO Rear™ blade is the first of its kind to offer a universal line of rear wipers to fit beam and integral wiper arms–employing advanced beam technology for 180° of clear driving...

  • The wiper industry’s only complete line of universal rear beam blades. The TRICO Rear™ blade is the first of its kind to offer a universal line of rear wipers to fit both beam and integral wiper arms – employing advanced beam technology for 180 degrees of clear driving visibility.
  • TRICOMaxx™
    Engineered for maximum wear, TRICOMaxx™ utilizes Z7® - an infused micro-metric synthetic compound, delivering an ultra-premium, all-weather beam blade with three times longer life....

  • Engineered for maximum wear, TRICOMaxx™ utilizes Z7® - an infused micro-metric synthetic compound, delivering an ultra-premium, all-weather beam blade with three times longer life.
  • TRICORear­­™
    It is the first universal rear beam blade. TRICO wanted ensure the package stood out clearly among traditional rear packages. The “Rear" name descriptor clearly identifies the product and the yellow and black allows the name to stand out boldly....

  • TRICORear­­™ is the first universal rear beam blade. TRICO wanted ensure the package stood out clearly among traditional rear packages. The “Rear" name descriptor clearly identifies the product and the yellow and black allows the name to stand out boldly.
  • TRICOMaxx™
    The most premium beam blade. It has a proven 3 times longer life of traditional beam blades. Utilizing foil & grid pattern to mimic different textures found parts of the vehicle. Package stands out strongly among the sea of products encouraging purchase....

  • TRICOMaxx™ is the most premium beam blade on the market today. It has a proven 3 times longer life of traditional beam blades. Utilizing foil & a grid pattern to mimic different textures found parts of the vehicle, the package stands out strongly among the sea of products encouraging purchase. 
  • New FRAM Oil Filter Packaging
    FRAM Oil Filter new packaging with easy-to-identify graphics delivers the long-standing FRAM legacy message. Benefits for each oil filter, QR code for product information, and optional text program that will remind customers for an oil filter change....

  • FRAM Oil Filter new packaging with easy-to-identify graphics delivers the long-standing FRAM legacy message. Benefits for each oil filter, QR code for product information, and optional text program that will remind customers for an oil filter change.

 Onsite Contact

Onsite Contact Name
Alison Grabowski
Onsite Contact Title
Group Marketing Manager
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