What are the 2027 booth rental prices?

Is payment due at time of booth rental?

Amount due at time of booth rental is based on the date that the booth is selected and reserved. All booth rentals require a non-refundable deposit in the amount of 30% of the total booth fee due at the time of booking or, net 30 from contract signing until November 30, 2026.  Booths booked after December 1, 2026, are required to pay 50% of the total booth fee due net 30 from contract signing.  Booths booked after March 31, 2027, will require full payment (100%) at the time of contract signing (Net 15 for checks or wire transfer payments). 

When is the balance of the booth due?

Booth payments may be paid in three (3) installments leading up to the event according to the Payment Schedule below.  100% of total booth fee must be paid by March 31, 2027.

Payment Schedule:

How can I access my financial statement/invoice?

The Primary Contact assigned during the rental process will receive two follow-up e-mails confirming the rental purchase. 

1. Welcome + Next Steps e-mail with a link to log-in to the Event Portal - Exhibitor Hub to log-in to view your Financial Statement and Pay Invoice, build your Booth Profile/Company Details, manage assigned Exhibitor Tasks, secure hotel rooms, access Exhibitor Registration and more...

2. Email copy of Exhibit Space Rental Agreement digitally signed during booth purchase with link to the Event Portal - Exhibitor Hub.  Invoice/Financial Summary can be accessed under your my account name drop-down menu in the upper right corner of your Exhibitor Hub. 

What is included with my booth purchase?

• Two (2) full conference exhibitor registrations per 10’x10’ (100 square feet) of booth space purchased
• Exhibit space with 3’ side drape and 8’ back drape (inline booths only)
• ID Sign with Company Name and booth number and floor sticker with booth number.
• Company Booth Profile and Company Listing on the HITEC website and online digital floorplan, viewable by attendees
• Unlimited Complimentary Qualified VIP Buyer Pass Invitations
• Pre-Show Attendee List in PDF Format - available in Event Portal - Exhibitor Hub 
• Post-Show Attendee List in Excel Format, at the close of the show

Are any furnishings (carpet, furniture, decorations, etc.) or exhibitor services (A/V, electricity, WiFi, etc.) included with the booth?

No,  All furnishings and services may be ordered from our official General Service Contractor, GES, through the Exhibitor Service Site (GES - Expresso).  All booths must be carpeted or covered in alternative flooring at exhibitor’s expense.

Who is the official general service contractor for HITEC 2027?

Global Experience Specialists (GES) is the official General Service Contractor for HTEC Orlando. Exhibitors can begin ordering services through the Exhibitor Services Site [Expresso by GES]  accessible in the Event Portal - Exhibitor Hub in early Spring 2027.

Can I use an Exhibitor Appointed Contractor (EAC)?

Yes. Exhibitors may use an EAC for HITEC 2027. View the HITEC Orlando Exhibitor Guide - EAC Clause Rules & Regulations for full details. Exhibitors intending to utilize an EAC must complete the required EAC Form on the GES Exhibitor Service Site and in the Event Portal - Exhibitor Hub.

Do I need to provide a Certificate of Liability Insurance for this event?

Yes. Every exhibiting company must provide a certificate of liability insurance.  This COI must be presented before being allowed to set up their booth. COI forms may be uploaded in the Event Portal - Exhibitor Hub.

Is WiFi provided in the Exhibit Hall?

No. To ensure your booth has the proper internet connection required for conducting a successful show you must order appropriate internet from the Orange County Convention Center (OCCC). Ordering information for this service and more will be provided in the GES Exhibit Services Site, accessible in the Event Portal - Exhibitor Hub early 2027.

Can I serve food/drinks in my booth?

Yes. All food and beverage distributed within booths must be ordered from the facility's exclusive caterer. Exhibitors may not bring in their own food or beverage. Show Management approval is required for food and beverage service offered within booths. Ordering information for this service and Booth Activity approval forms will be accessible in the Event Portal - Exhibitor Hub.

Where can I find display guidelines for my booth type?

All show display guidelines, as well as specific guidelines by booth type, are found in the HITEC 2027 Exhibitor Guide - Exhibit Display Rules & Regulations, linked in the Event Portal - Exhibitor Hub.

When is HITEC 2027?

What are the HITEC San Antonio Exhibit Hall hours?

*Early Move-In access for eligible island booths must receive pre-approval from Show Management. Early Move-In request information will be available February, 2027.
**Private Appointment Hours allow Exhibitors to invite registered HITEC attendees to visit their booth prior to official Exhibit Hall Hours.
***Move-In/Move-Out: All exhibits must bet set by 8:00 a.m. EST on Tuesday, June 29 and may not be dismantled before 2:00 p.m. on Thursday, July 1. Failure to follow these rules will result in loss of priority points.

HITEC® Exhibit Sales Priority Point Policies

The Hospitality Industry Technology Exposition and Conference (HITEC), produced by HFTP, utilizes a Priority point system to manage Exhibit Sales for its HITEC North America event. Participating Exhibitors are given the opportunity to select space for the following year’s HITEC North America event based on their priority point status. Priority selection appointments are assigned first on order of priority status, then alphabetically within each point bracket. Companies eligible for Priority Selection may select one booth at their appointment date/time based on their priority point status. Upon completion of all scheduled priority selection appointments, any unsold space is available on a first-come, first-served basis. 

When Can I Login to the Sales Portal for Priority Booth Selection?

At the time designated in your Priority Selection Appointment Details e-mail. Your company will not be able to log in prior to your appointed time but you may View the Online Floorplan and Exhibitor Prospectus in preparation for your booth selection..

Can I request to hold space before my appointment time?

No.

If I have a conflict during the appointment time, can someone else from my company reserve the booth?

Yes. The password provided in your Priority Selection Appointment e-mail can be used by anyone in your company. As long as the individual is authorized to sign on behalf of your company, they can complete the rental.

What if I miss my appointment time?

Your company may log in at the time of or any time after your designated appointment time. You will still be able to login after your appointment time to book a booth if you miss your appointment time. However, be advised that space is not held for missed appointments. If you miss your appointment time, your preferred selection may no longer be available. Please reach out to the HITEC Exhibit Sales Team at sale@hftp.org if you would like to reschedule your appointment or receive assistance with securing your booth.

My company did not receive an email with an appointment time for Priority Booth Selection. How can I find my appointment time?

Companies with fewer than three Priority Points are not eligible for Priority Selection. Previous exhibiting companies without Priority Selection appointments will be able to book space once General Sales open on June 16, 2026.  Further details will be sent to previous exhibiting companies announcing General Booth Sales information and links

If you believe your company should be eligible for Priority Booth Selection and you did not recieve a Priority Selection details email notification, please contact sales@hftp.org..

How do I rent my booth during my appointment time?

At the time of your assigned appointment window, use this HITEC 2027 Event Portal link, select Rent a Booth and use the password provided in your appointment details email to log-in and complete the booth rental process. If you have lost the email you can retrieve your password on the login page. Proceed through the rental process providing company information, primary contact details, booth selection, payment method, and agreeing to the terms and conditions of rental.

After completing the rental you will receive two (2) emails: A booth rental confirmation email with a digital copy of the digitally signed Exhibit Space Rental Agreement and a Next Steps + email with important details and links. Please save both emails for your records. Use the Event Portal - Exhibitor Hub link to access your financials, pay any balances owed, view exhibitor resources, and complete exhibitor tasks.

May I speak with someone at HFTP during my appointment time if I have questions about the process?

Yes. You may request an appointment when completing the Confirmation Participation in Priority Selection form in the Priority Selection Details email. 

Can our company rent a smaller or larger booth than we rented for the year prior?

Yes. Exhibitors may always opt for a different booth configuration each time they participate at HITEC. 

Does renting a smaller booth impact our priority status?

No. Priority points are not impacted by the size of booth you rent. 

What is the HITEC 2027 booth rental cancellation policy?

Show Management has determined a non-refundable deposit of 30% of the total booth fee as a reasonable and just amount of liquidated damages for cancellations at any stage in the event cycle. The non-refundable deposit will not be returned in any case of event cancellation, postponement, or Exhibitor cancellation. In addition to the non-refundable deposit, it is agreed that the following sums will be reasonable and just liquidated damages for cancellations of exhibit space with respect to the following dates:

December 1, 2026 - March 31, 2027:  50% of the total booth fee for released booths will be retained by HFTP.
After March 31, 2027 -: 100% of the total booth fee for released booths will be retained by HFTP.

All cancellations must be submitted in writing to Show Management and will be effective immediately upon receipt. Booth space shall be considered canceled as of the date written notice is received.. Upon cancellation of exhibit space, Exhibitor has no rights to the canceled space not corresponding benefits and HFTP will release it for sale without obligation for refund to the Exhibitor except as noted above.

Monies forfeited due to cancellation of space cannot be applied to future events, registration fees, memberships, or other services. Exhibitors that cancel their exhibit space but want to attend HITEC must register as an attendee and pay the appropriate registration fee.

A reduction of exhibit space will be considered a cancellation and will be governed by the same policies as cancellations. Reduction of space may result in relocation.