An Inline or standard linear booth is a booth of any length, that is 10′ deep. Typically, these booths are 10×10 to 10×40. The ability to have products or services easily seen by attendees as they walk the aisles is essential to all exhibitors, and that is the basis for including a Linear Booth Line-of-Sight setback rule.
Use of Space
Regardless of the number of Linear Booths utilized, e.g., 10ft by 20ft, 10ft by 30ft, 10ft by 40ft, etc., display materials should be arranged in such a manner so as not to obstruct sight lines of neighboring exhibitors. The maximum height of 8ft is allowed only in the rear half of the booth space, with a 4ft height restriction imposed on all materials in the remaining space forward to the aisle.
An Extended Header is permitted if the linear booth is 20ft or longer. Exhibitors with a 10×20 or longer booth may utilize a center (or corner) extended header. All other linear booth rules apply except that the center extended header has a maximum height of 8ft, a maximum width of 20 percent of the length of the booth, and a maximum depth of 9ft from the back wall.