Booth Display Guidelines

Exhibitors are responsible for ensuring their booth display complies with all exhibit dimension regulations. Show management will conduct an exhibit hall inspection during the last day of installation at which time any violations will be noted and the exhibiting company will be required to correct said violation(s) prior to show opening. Refusal or failure may result in penalties as stated in Item 16 in the IFAI Rules and Regulations section of the Exhibit Service Manual.

Booth Type

Description

Max Height

Sightline Regulations

Hanging signs permitted?

Standard/

In-line

Standard, or "in-line", booths are exhibit spaces with booths on both sides and behind. This type of booth only has one exhibit side open to an aisle.

Front half of booth: 4’

Back half of booth: 8’

All display fixtures over 4' in height must be confined to area within 5' of the back line.

No

Corner

Corner booths are in-line booths with exposure to aisles on two sides.

Front half of booth: 4’

Back half of booth: 8’

All display fixtures over 4' in height must be confined to area within 5' of the back line.

No

Perimeter

Perimeter booths are exhibit spaces located on the outer-perimeter wall of the exhibit floor.

Front half of booth: 4’

Back half of booth: 12’

All display fixtures over 4' in height must be confined to area within 5' of the back line.

No

Island

Island booths are exhibit spaces with aisles on four sides.

Max height: 15

The entire cubic content of the space may be used up to the maxiumum allowable height.

Yes
*where permitted with rigging limitations

Standard/ In-line
Corner
Perimeter
Island
Canopies and Ceilings
Towers
Hanging Signs


Standard and Corner Booth


Standard, or "in-line", booths are exhibit spaces with booths on both sides and behind. This type of booth only has one exhibit side open to an aisle. Corner booths are in-line booths with exposure to aisles on two sides.

Height
Exhibit fixtures, components and identification signs will be permitted to a maximum height of 8' (2.44m).

Depth
All display fixtures over 4' (1.22m) in height and placed within 10 lineal feet (3.05m) of an adjoining exhibit must be confined to that area of the exhibitor's space which is within 5' (1.52m) of the back line.


Perimeter Wall Booth


Perimeter booths are exhibit spaces located on the outer-perimeter wall of the exhibit floor.

Height
Exhibit fixtures, components and identification signs will be permitted to a maximum height of 12' (3.65m) in perimeter-wall booths, unless otherwise limited by the convention center.

Depth
All display fixtures over 4' (1.22m) in height and placed within 10 lineal feet (3.05m) of an adjoining exhibit must be confined to that area of the exhibitor's space which is within 5' (1.52m) of the back line.



Island Booth


Island booths are exhibit spaces with aisles on four sides. 

Height 
Max height for islands is 15'

Depth 
Because an island booth is automatically separated by the width of an aisle from all neighboring exhibits, full use of the floor plan is permitted.

Side Walls
The entire cubic content of the space may be used up to the maxiumum allowable height.

Structural Integrity
All multi-story exhibits, regardless of whether people will occupy the upper area or not, must provide drawings for inspection at least 60 days prior to the show by exposition management, the installation and dismantling contractor, the exhibitor and governmental authority during the time the exhibit is being erected, exhibited and dismantled at the show site. All such exhibits also must include a signature or stamp of a reviewing structural engineer indicating that the structure design is properly engineered for its proposed use, and a signature of an authorized official of the exhibit.


Canopies and Ceilings 

Canopies and ceilings refer to exhibit spaces that are covered in part or whole. Canopy is drapery, awning, or other roof-like covering. 

Height
Canopies, false ceilings and umbrellas will be permitted to a height that corresponds to the height regulation for the appropriate exhibit configuration of which they are a part. For example, canopies will not exceed 8' (2.44m) in height in a standard booth configuration. Furthermore, the canopy or false ceiling will not exceed 1' (30cm) in depth.

Depth
Canopies may extend out to the aisle line and up to the booth line on either side of an exhibitor's space, providing that the support structure will not exceed 3" (7.62cm) in width when placed within 10 lineal feet (3.05m) of an adjoining exhibit and not confined to that area of the exhibitor's space which is within 5' (1.52m) of the back line.


Towers 


Towers are free-standing exhibit components separate from the main exhibit fixture that are used for identification and display purposes only.

Height/Depth
Towers will be permitted to a height and depth that correspond to the height and depth regulations for the appropriate exhibit configuration of which they are a part. For example, towers that are part of a peninsula exhibit consisting of two corners and two standard booths will not exceed 8' (2.438m) in height, and will not be placed within 10 lineal feet (3.05m) of a neighboring exhibit to avoid blocking the sight line from the aisle to the adjoining booth.

Structural Integrity
All towers in excess of 10' (3.05m) must have drawings available for inspection by exposition management, the installation and dismantling contractor, the exhibitor and governmental authority during the time the tower is being erected, exhibited and dismantled at the show site that include a signature or stamp of a reviewing structural engineer indicating that the structure designed is properly engineered for its proposed use, and a signature of an authorized official of the exhibit building company indicating that the structure is built in compliance with the details and specifications set forth on the drawings.


Hanging Signs


Hanging signs are exhibit components suspended above an island exhibit for the purpose of displaying graphics or identification. Rigging is very limited. Please review the Marriott Marquis Houston Rigging Guidelines for details. 

Height
Hanging identification signs and graphics will be permitted with a maximum height of the given booth's height specifications. Intent: Hanging signs are part of the overall exhibit presentation and therefore must be treated as a component of the total exhibit configuration. All signs, whether suspended or attached to the exhibit fixture, will be permitted to a maximum height that corresponds to the appropriate exhibit configuration.

Size
Hanging signs and graphics will be permitted to a total length on each side of the exhibitor's space, but may not over hang the aisle.

Structural Integrity
All hanging signs must have drawings available for inspection by exposition management, the installation and dismantling contractor, the exhibitor and governmental authority during the time the component is being hung, suspended and removed at the show site that include a signature or stamp of a reviewing structural engineer indicating that the stress points for hanging the sign have been properly engineered, and a signature of an authorized official of the exhibit building company indicating that the structure is built in compliance with the details and specifications set forth on the drawings.


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