FOR IMMEDIATE RELEASE
Contact: Ray Piascik
Email: rpiascik@beckmannconverting.com
Telephone: 518-842-0073 ext. 615
Beckmann Converting Featuring New Website at FiltXpo/IDEA2022 Show
Amsterdam, NY, Monday, March 21, 2022-- Beckmann Converting, Inc, the roll-to-roll toll laminator of textile composites specializing in ultrasonic bonding lamination, reports that its new company website launched in late 2021 is receiving strong reviews. The new website may be accessed at www.beckmannconverting.com, which will be featured at the company’s exhibit at INDA FiltXpo and IDEA2022 conference and trade show in Miami Beach the week of March 28, 2022
“We are receiving tremendous feedback that our new website, with leaner presentation and more effective navigation flows, has become an important resource for current and prospective customers,” states Ray Piascik, Director of Sales and Marketing at Beckmann Converting. “Of particular interest are two innovative modules called the “Buyer’s Journey” and the “Virtual Swatchbook”, created to give visitors direct access to critical information.”
A laminating program at Beckmann Converting could be driven by any one of three distinct groups of people in a customer’s organization, explains Piascik. “The Buyer’s Journey provides three specially curated paths through the website relevant for New Product Leaders, Manufacturing Capacity Leaders, and Supply Chain Leaders”.
Visitors can also access a Virtual Swatchbook where descriptions and images of the selection of “roll patterns” available at Beckmann Converting for ultrasonic laminating can be viewed. Recently, a new customer relayed that their advertising agency supporting design of their new branding and website, pointed to the Beckmann Converting website and the Virtual Swatchbook in particular as an example of an effective, contemporary design.
Beckmann Converting, Inc. is a world leader in converting continuous wide web, roll-to-roll, technical textiles into multi-layer laminates with the application of Ultrasonic bonding technologies. The company’s multi-layer capabilities allow for the bonding of materials into high-performing new products and new uses that were often considered to have been previously impossible to manufacture.
For additional information, please contact Ray Piascik at 518-842-0073 ext. 615.