Vic Strecher

Professor and author of Life on Purpose
University of Michigan


Vic is a professor at the University of Michigan’s Schools of Public Health and Medicine. An innovative teacher and researcher, in 1995 he founded the UM Center for Health Communications Research, studying the future of digitally-tailored health communications when fewer than 15% of Americans had Internet access. He’s also an entrepreneur, founding HealthMedia, a digital health coaching company that was sold to Johnson & Johnson in 2010. More recently, Vic created JOOL Health, a digital platform integrating the science of well-being with big data, biometric devices, predictive analytics, and artificial intelligence.


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