Madeline Laurano

Aptitude Research


As Aptitude Research founder and chief analyst, Madeline Laurano has spent nearly two decades focusing on the HCM market, specializing in employee experience and talent acquisition.Her in-depth work helps companies validate and re-evaluate their strategies to understand how technology drives business outcomes. Laurano has witnessed HCM transform from a back-office function to a strategic company initiative with a concentration on partnerships, experience and efficiency.


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