Alex Outwater

Sr. Director Product Marketing


Alex leads product marketing for ADP DataCloud, ADP’s industry-leading portfolio of reporting, analytics and Big Data solutions, named “Top HR Product of 2016” by Human Resource Executive and a multiple-time Awesome New Technologies winner from the HR Technology Conference. Drawing on nearly 20 years of marketing experience, Alex is responsible for go-to-market strategy for ADP DataCloud, achieving double-digit revenue growth following its launch in 2015. He has spoken at SHRM and been quoted in numerous publications, including HR Professionals Magazine, TalentCulture and TechTarget. Prior to joining ADP, Alex led global marketing for IBM Interactive Experience, where we helped grow the digital consulting agency into an industry leader cited by Ad Age and industry analysts, and has also spent time in consulting and higher education administration. Alex has an MBA from Emory University's Goizueta Business School and an undergraduate degree from Tufts University.


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