As Chief Marketing Officer at iCIMS, Susan Vitale is ultimately responsible for shaping and sharing the iCIMS story across various audiences, including prospective and existing customers, the media, industry thought leaders, employees and candidates. She is also responsible for iCIMS’ brand strategy across public relations, events, advertising, product marketing and content marketing.
After graduating from Lehigh University in 2005, Vitale began her career as a marketing coordinator at iCIMS. She quickly grew alongside the company, becoming the director of marketing, and by the age of 30 was promoted to chief marketing officer.
Vitale takes pride in converging the worlds of recruitment and marketing, and incorporating this passion into the company’s own recruitment marketing strategy. Given iCIMS’ role in talent acquisition, she has a deep understanding of how to effectively manage recruitment advertising investments, social recruiting strategies, candidate relationship management (CRM) and recruitment events.