Ruben Honig, Executive Director of the United Cannabis Business Association, the largest licensed retail cannabis trade association in California, is a business owner and advocate working to ensure the state of California and the City and County of Los Angeles create fair and equitable cannabis licensing systems. Ruben was co-founder and principal at Ceres Strategies consultancy, an LA based government affairs and communications firm. At Ceres, Ruben specialized in local and state policy and licensing as a recognized leader in the California cannabis industry.
Ruben formerly co-founded and served as executive director of the Los Angeles Cannabis Task Force, where he led a trade association representing over 400 non-retail cannabis businesses in the City of Los Angeles and helped found and lead the Cannabis Business Council of Santa Barbara County on behalf of local cannabis cultivators.
A Massachusetts native and medical cannabis patient, Ruben previously operated a successful national copywriting business and spent 3 years in sports and brand management. Ruben holds a Bachelor of Arts in Economics from Emory University.