SBS Friction A/S

Svendborg, 
Denmark
https://www.sbsbrakes.com
  • Booth: 593V


Welcome to SBS. Are you seeking best-of-industry brake pads?

SBS Friction A/S is a Danish-based company that develops, produces and markets brake pads and friction solutions for motorcycles, scootersATV/UTVs, special cars and industrial applications including wind turbines.

 

BECOME SBS DEALERSHIP >

 

In addition, our product range includes other brake components such as brake rotors, brake shoes, and accessory parts such as brake pins. Our history goes back to 1964. In the 1970s we were the first to introduce aftermarket disc brake pads for motorcycles. Since then we have continuously expanded our range, and our market coverage is almost complete no matter make, model or year. We are first with the newest and last with the oldest.

 

We are number #1 in the European aftermarket for motorcycle brake pads, and all over the globe the SBS brand is known for braking excellence. Our total distribution network is spread to around 50 countries around the world including USA, Canada, Japan, Australia, Singapore, South Africa and across the European Union.

 

RIDE ON AS DISTRIBUTOR >

 

Just Go Ahead - We have the power to stop you!



 

Brands: SBS


 Videos

SBS - The Fastest Performance Upgrade of your Bike
SBS Friction - Corporate introduction
Shaun Simpson rides with SBS
Vasiliy Zhulin rides with SBS

 Show Specials

  • SBS LAUNCHES A NEW ATV/UTV PROGRAM WITH PSI

    In Q1 2021, SBS Friction is launcing a full-range UTV front and rear program with PSI.

    • Ultimate upgrade compound for ATVs and UTVs
    • State-of-the-art conductive sintered EVO compound formulated for strong initial bite to give instant brake feeling, easy modulation and powerful in-stop performance
    • Fade free, consistent and reliable performance under extreme conditions and throughout brake pad lifetime
    • NRS Technology secures a mechanical and indestructible bonding of the compound.

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    Your contact at SBS Friction

    Christel Munk Pedersen
    Christel Munk Pedersen
    Sales Director / CSO

  • WE'RE EXPANDING -->

    SBS Friction is expanding its distributor network worldwide and especially in the United States. Become authorized SBS Dealership and equip your product portfolio with the industry's most reliable and best performing brake pads, rotors and clutch kits.

    YOU CAN OFFER PERFORMANCE DRIVEN QUALITY WITH ECE R90

    SBS has as an industry first received full approval according to the new ECE R90 regulation. This way, all compounds and vehicles are checked and the most severe combinations tested on track, for the consumer to get a very safe and secure product. In short: your guarantee for reliable OEM replacement quality.

    YOU CAN OFFER BETTER BRAKING PERSISTENCY IN QUALITY WITH NUCAP NRS

    As the first manufacturer in the motorcycle industry, SBS in 2019 succeeded in launching a sinter material for street brake pads using NRS technology for the SP program to the global aftermarket. NUCAP NRS technology secures a mechanical and indestructible bonding of the compound SBS Friction has committed to going towards 100% NRS Safe throughout its brake product line.

    Support you rider community with the best braking pads, rotors and clutch kits and become SBS dealership/retailer.

    Contact Christel Munk Pedersen for more information.

    Christel Munk Pedersen
    Christel Munk Pedersen
    Sales Director / CSO

 Press Releases

  • Upgraded brake pad for off-road use handles extreme heat

    Leading motorcycle brake pad manufacturer, SBS Friction, now introduces an upgrade of their RSI compound with an indestructible mechanical bonding.

    The upgraded RSI compound has been tested for several years and is developed with professional MX-GP rider Shaun Simpson: “Braking is also quite an important part of riding. I like to be in touch with the brakes and I ride a bit on the rear brakes, so it puts a lot of pressure into the system and the heat is just unbelievable. SBS has managed to handle this perfectly and I feel great on track using the upgraded RSI.”

    The RSI product range is a performance upgrade choice of MX-GP World Championship, MX-GP and MX2 teams and riders. It is a sintered compound formulated for high thermal stability, powerful and predictable fade-free performance.

    CSO Christel Munk Pedersen, SBS explains: “The upgraded SBS off-road compound is dedicated to riders who ride professionally or in dry conditions” and she continues “This upgrade is part of our commitment to going towards 100% NRS Safe in our whole product program. The NUCAP Retention System (NRS) is the most advanced mechanical attachment technology with a zero-failure rate – just where we want to be”.

    NUCAP CEO Montu Khokhar comments: “The braking environment demands components that are capable of standing up to its violent vibration as well as incredible heating and cooling fluctuations. NRS Safe attachment is a mechanism that does not fail.” 

    The SBS Off-Road program also includes the SI compound for hobby use and the PSI for ATV/UTVs.

    Video with Shaun Simpson : https://www.youtube.com/watch?v=PmY2-2-O9Z8&list=PLLoINkRZktNdnHP4yHmUcCbuqgfcFD7EI&index=7

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    Christel Munk Pedersen
    Christel Munk Pedersen
    Sales Director / CSO
  • (Jan 15, 2021)

    SBS Friction A/S secures a 100% safe brake pad program with mechanical bonding for both ceramic and sintered brake pads.

    As the first manufacturer in the motorcycle industry, SBS last year succeeded in launching a sinter material for street brake pads using NRS technology for the SP program to the global aftermarket.

    Now a new range of world leading road racing brake pads with NRS technology have been tested for a year and will be launched with a new Dynamic Racing Concept at EICMA in Milan beginning of November. Having herewith secured its position as the high standard in braking through design, quality, performance and durability this engagement further entrenches the SBS position of market leadership.

    SBS Friction, the world’s leader in motorcycle brakes in the global aftermarket, has committed to going towards 100% NRS Safe throughout its brake product line. NRS Safe products exclusively use the NUCAP Retention System (NRS), the most advanced mechanical attachment technology with a zero failure rate in over 1 Billion units Worldwide.

     “There is no room for error in motorcycle braking. By going 100% NRS Safe SBS is using the absolute best in mechanical attachment enabling its riders to feel confident that they are using the safest performing brakes available,” CSO SBS Friction A/S Christel Munk Pedersen says.

    “The braking environment demands components that are capable of standing up to its violent vibration as well as incredible heating and cooling fluctuations. It is well known that traditional adhesives do not handle these extremes and are prone to failure leading to detachment. NRS Safe attachment is a mechanism that does not fail,” NUCAP CEO Montu Khokhar comments.

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    Christel Munk Pedersen
    Christel Munk Pedersen
    Sales Director / CSO
  • Motorcycle, scooter or ATV/UTV? Honda, Aprilia, Harley or Vespa? Year 1979, 2001 or 2019? Street, offroad or racing? Pads, rotors, clutch kits, shoes or brake accessories?

    The SBS brake range offers a full market coverage ensuring that you can always cover the repair and replacment need with our products.

    Our range is under constant development and it is our ambition is to be first with newest and last with the oldest. We have done so since beginning.

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    Christel Munk Pedersen
    Christel Munk Pedersen
    Sales Director / CSO
  • New selection tool from SBS makes it easy to find the best match between bike, braking preferences and riding style

    Some riders prefer more stopping power than others, some ride in dry conditions, others in wet conditions. It can be hard to find the perfect match of brake pad compound as it really is a combination of rider’s preferences, bike model and use of bike. 

    SBS has now made an online tool that makes it easy to find the best brake pad compound that will not only fit the right bike model, but will also match the riders braking preferences and riding style. You just need to answer 2-3 questions, and you will get the best fit right away.

    After finding the right compound, you might want to use the SBS model look-up widget to find the right size of brake pad for exactly your bike model.

    Both tools are available for free at www.sbsbrakes.com.
    The compound selector you can access here: www.sbs.dk/about-sbs/compound-selector