S&P Global Mobility

Southfield,  MI 
United States
http://www.spglobal.com/mobility

• Booth: 3014

IHS Markit (formerly R. L. Polk) is now part of S&P Global

When it comes to motorcycles, ATV/SxS, scooter & off-road owners, S&P Global Mobility (formerly R. L. Polk & Co.) can show you what's selling, who's buying and how to reach them.  S&P offers solutions to help you analyze your market, better understand motorcycle consumer buying patterns and communicate with them effectively (postal, email or social).   

Solutions include: 

• Motorcycles-in-Operation data (US Summary to Zip Code level)
• Motorcycle New & Used Registration data (US Summary to Zip Code level)
• Motorcycle Buyer Migration Analysis 
• Motorcycle Buyer Conquest & Defection Activity (model level)
• Motorcycle Brand & Model Loyalty 
• Motorcycle Lienholder Market Share Analysis 
• Motorcycle Audiences for direct marketing by Brand & Category (Household level, for all 50 States)
• Motorcycle Audiences "In the Market" to buy a new motorcycle (Household level, for all 50 States)
• Direct Marketing Campaign Measurement of Motorcycle Purchases  
• 1st Party Data Enhancement 
• Motorcycle Owner Verficiation 
• Complete Garage View Analysis (Cars, Trucks, Motorcycles, ATV/SxS & Off Road)  
• Strategic Supply Chain Analysis 
• US market entry studies/analysis

Brands: Focused on helping dealers & OEMs (all brands), suppliers & distributors better understand motorcycle buyers & how they're moving between brands, categories, segments, new/used models, over time.

 Show Specials

• MIC Members: Free Copy of US Motorcycles-in-Operation (MIO) File (Oct 24, 2022)

  MIC members receive a free copy of our entire US Summary level Motorcyles-in-Operation (MIO) report, sourced formState DMV registration and title records.  This file contains detail on over 14 milion currently registered models.  

  Motorcycle atributes you'll have access to include: make, model, year model, category, segment, cylinder, stroke, displacement & body style.  

  This free report for MIC members is a copy of the USSummary level file.  MIC members also are entitled to sugnificant discounts on lower level reports, i.e., State, County, DMA and Zip Code level. 

• Dealers: Free Motorcycles-in-Operation report for your market ($750 value) (Oct 24, 2022) (Oct 24, 2022)
  • All US Dealers who are MIC members, can stop by the S&P booth (3014) and sign up for a free report showing all currently registered motorcycles in your market, by make, model, year model, category, segment, cylinders, stroke, displacement and body style. 

  • This free report ($750 retail) is pulled from our annual Motorcycles-in-Operation file, sourced from State DMV motorcycle, ATV/SxS, scooter & Off-Road registration and title records.