IHS Markit (formerly R. L. Polk) is now part of S&P Global
When it comes to motorcycles, ATV/SxS, scooter & off-road owners, S&P Global Mobility (formerly R. L. Polk & Co.) can show you what's selling, who's buying and how to reach them. S&P offers solutions to help you analyze your market, better understand motorcycle consumer buying patterns and communicate with them effectively (postal, email or social). Solutions include: Motorcycles-in-Operation data (US Summary to Zip Code level) Motorcycle New & Used Registration data (US Summary to Zip Code level) Motorcycle Buyer Migration Analysis Motorcycle Buyer Conquest & Defection Activity (model level) Motorcycle Brand & Model Loyalty Motorcycle Lienholder Market Share Analysis Motorcycle Audiences for direct marketing by Brand & Category (Household level, for all 50 States) Motorcycle Audiences "In the Market" to buy a new motorcycle (Household level, for all 50 States) Direct Marketing Campaign Measurement of Motorcycle Purchases 1st Party Data Enhancement Motorcycle Owner Verification Complete Garage View Analysis (Cars, Trucks, Motorcycles, ATV/SxS & Off Road) Strategic Supply Chain Analysis US market entry studies/analysis
Brands: Focused on helping dealers & OEMs (all brands), suppliers & distributors better understand motorcycle buyers & how they're moving between brands, categories, segments, new/used models, over time.