IHS Markit (formerly R. L. Polk) is now part of S&P Global
When it comes to motorcycles, ATV/SxS, scooter & off-road owners, S&P Global Mobility (formerly R. L. Polk & Co.) can show you what's selling, who's buying and how to reach them. S&P offers solutions to help you analyze your market, better understand motorcycle consumer buying patterns and communicate with them effectively (postal, email or social).
Solutions include:
- Motorcycles-in-Operation data (US Summary to Zip Code level)
- Motorcycle New & Used Registration data (US Summary to Zip Code level)
- Motorcycle Buyer Migration Analysis
- Motorcycle Buyer Conquest & Defection Activity (model level)
- Motorcycle Brand & Model Loyalty
- Motorcycle Lienholder Market Share Analysis
- Motorcycle Audiences for direct marketing by Brand & Category (Household level, for all 50 States)
- Motorcycle Audiences "In the Market" to buy a new motorcycle (Household level, for all 50 States)
- Direct Marketing Campaign Measurement of Motorcycle Purchases
- 1st Party Data Enhancement
- Motorcycle Owner Verficiation
- Complete Garage View Analysis (Cars, Trucks, Motorcycles, ATV/SxS & Off Road)
- Strategic Supply Chain Analysis
- US market entry studies/analysis
Brands: Focused on helping dealers & OEMs (all brands), suppliers & distributors better understand motorcycle buyers & how they're moving between brands, categories, segments, new/used models, over time.