Do you remember the “direct mailer”?
A prospect would receive a small mailer at their home or office containing your marketing advertisement. The ads directed the prospect to inquire at your property or office where they were qualified by your team. The direct mailer increased traffic and conversions and provided very accurate source attribution so your team could calculate the Return on Ad Serve or ROI. Connect is a digital upgrade to the direct mailer.
With today’s digital marketing options, many can generate traffic, but none can track source attribution and ROI as accurately or transparently as Connect. By converting a street address to an IP address, Connect drives your marketing message into the household and onto the devices of your next applicant or job candidate.
Prospect Seeker is revolutionizing how apartments are marketed to prospects. Drive ads into the homes and onto the devices of your competition's residents or to the employees at the nearby office park to promote your property. Prospect Seeker measures conversions by resident applications, a superior metric to foot traffic in the leasing office.
HR Scout is changing the way HR teams find job candidates. Job openings & sign-on bonuses can now be delivered to prospective candidates where they work and live. Need an HVAC certified maintenance tech? Send ads to employees of local HVAC companies. Need a new Regional Property Manager? Send your open position to your competition’s corporate offices or properties.
Brands: Prospect Seeker - IP Based Apartment Marketing that sends your community message into prospective residents homes.
HR Scout - IP Based Job Candidate Marketing