Introducing Veriphy Skincare, a high-performance skincare line Powered by Nature and Backed by Science. Veriphy harnesses the power of PhytoSpherix™ (phytoglycogen), a breakthrough material extracted from plants that delivers impactful clinical results. Veriphy utilizes this natural ingredient to replace synthetic and animal-derived alternatives while delivering superior performance and aesthetics. Canadian-made and cruelty-free, Veriphy is a natural beauty start-up led by a team of women in STEM (Science, Technology, Engineering and Math).
“It all started when a revolutionary and powerful ingredient called PhytoSpherix™ was discovered at the University of Guelph,” said Alison Crumblehulme, Founder and President of Veriphy. “Glycogen is naturally found in your body and skin as nature’s way of storing energy. Previously only available by extraction from animal muscle or liver, researchers at the University developed a green, water-based process for extracting glycogen from plants (phytoglycogen) and called the product PhytoSpherix™. Years of additional research led to the discovery that all-natural PhytoSpherix™ is an excellent skin moisturizer and produces an outstanding anti-aging response when incorporated into skin-care products.”
In 2015, Alison was hired as Vice President of Business Development at Mirexus Biotechnologies, the company that was created to bring PhytoSpherix™ to the market. With an MBA and a background in chemistry, Alison saw the incredible potential and value in PhytoSpherix™, which sparked the idea to develop her own direct-to-market skincare line with the ingredient at the forefront. Along with Carley Miki, a research scientist at Mirexus who conducted the efficacy studies and oversaw clinical studies, the idea was born.
In September 2017, Jessica Kizovski, who studied Math and Biology at the University of Toronto, joined Mirexus as a co-op student while completing a Cosmetic Science Certification Program at Seneca College. “In my first few weeks I was shown the results that women were getting from PhytoSpherix™ and I was blown away,” said Jessica. “This powerful ingredient literally gives skin energy to produce collagen, elastin and hyaluronic acid, it fuels skin cells so they revitalize and rejuvenate naturally.”
“The idea to create a PhytoSpherix™-based skincare collection was reinforced when Jessica joined the team,” said Alison. “I was immediately impressed by her passion and natural entrepreneurship and we realized, if we want to do this, now is the time.”
Alison and Jessica put together a business plan and within a matter of weeks Veriphy was born, combining ‘vert’, the French word for green and ‘phy’ from Greek origin meaning ‘from nature’. The name is also a play on the word ‘verify’, further signifying the team’s commitment to scientific verification of their products.
Dr. Varuna Manoo a physician specializing in Anesthesia, Pain Medicine and Intensive Care who had been testing the prototype products also joined as a founder and now acts as an external Brand Ambassador.
Supporting women and the pursuit of education in STEM are intrinsic values for the Veriphy founders. To support this commitment the “The Veriphy Skincare Award for Women in STEM” has been established through the University of Guelph, where PhytoSpherix™ was discovered. A bursary will be awarded to a first-year female student in STEM with a minimum average of 80% and demonstrated financial need.
Veriphy Skincare Collection
The initial collection was developed as a three-product treatment line. “Our focus was on creating treatment products that would showcase the efficacy of PhytoSpherix™,” said Jessica, who created the formulas. “All three products contain a high concentration of PhytoSpherix™ and additional ingredients such as peptides and AHA for fast, visible results.”
Clinical trials* yielded impressive results including:
- 97% said their complexion was more radiant
- 93% said their skin was silkier
- 90% said their skin was smoother
- 83% said they saw a blemish reduction
- 71% said their complexion was more homogenous
- 69% said their skin was more hydrated
- 63% said their skin is less sensitive
*results after 4 weeks with 2 applications a day
20/20 Eye Cream, 15 mL / 0.5 oz. $82 CAD, $68 USD
This firming and smoothing eye cream uses the power of PhytoSpherix™ and peptides to decrease puffiness and brighten the eye area. Combining the firming power of peptides, the hydrating power of PhytoSpherix™ and the brightening power of niacinamide visibly reduces the appearance of fine lines, wrinkles and the severity of dark circles. The eye cream also contains cucumber extract to decrease the appearance of puffiness.
Self Absorbed Facial Moisturizer, 50 mL / 1.7 oz. $85 CAD, $70 USD
The PhytoSpherix™ and Hyaluronic Acid (HA) moisturizer provides lasting hydration, plumps the skin, and reduces the appearance of fine lines and wrinkles. Avocado oil helps to nourish and soothe the skin while Algae, Green Tea and Licorice Root Extracts work in unison to even skin tone, unveiling a radiant and glowing complexion.
Power Trip Facial Serum, 30 mL / 1.0 oz. $105 CAD, $87 USD
An AHA serum with a powerful blend of Lactic Acid and PhytoSpherix™ exfoliates the skin, improving skin texture, revealing a fresh and revitalized complexion. Arnica and Calendula Extracts help to calm and soothe the skin, making this product suitable for all skin types.
The Veriphy Collection is available at veriphyskincare.com, lovelyskin.com, amazon.com, shoppersdrugmart.ca/beauty, Murale, and in select beautyBOUTIQUE by Shoppers Drug Mart locations. Veriphy Skincare products are cruelty-free, with no animal testing at all stages of product development. All products are manufactured and packaged in Canada.