Celim Biotech is a botanical cosmetic skin care company that sells patented substances, extracted and fermented ingredients obtained from nature, in the form of an essence under the brand name "Atomu". (Patent No.: 10-1661688: Composition for preventing, alleviating, or treating atopic inflammation symptoms with natural extract as an active ingredient)
Cosmetic products using fermentation technology have reduced constituent size as they are subjected to a decomposition process, resulting in higher applicability and absorption. The technology enables preservation by organic acid in fermentation component, minimizing use of artificial fragrance, artificial pigment, and synthetic preservative. Atomu Essence is Korea's naturally fermented cosmetic product that capitalizes best on fermentation technology.
The unique feature of Atomu Essence is its being the most suitable basic cosmetic for sensitive skin, such as acne, atopic dermatitis, eczema and blush, effective for inflamed skin without steroid substance. The basic cosmetics of the Atomu brand include lotion, cream, toner, shampoo, mist, and soap, and all products contain the patented Atomu Essence.
The Atomu brand is new to the U.S. market, but is renowned in Korea's online skin disease community. Atomu is registered with China's CFDA and the U.S. FDA, and has completed clinical tests for all products to ensure safety. The brand entered the Chinese market in 2018 and is scheduled to be featured on U.S. Amazon in 2019.
According to a survey of about 6,000 customers registered on the Atomu homepage, the product purchase rate after using the sample is about 34%. Of them, Atomu boasts high customer loyalty with those having purchased the product twice or more accounting for 65%.