ITELY HAIRFASHION  

Vernate,  MI 
Italy
http://www.itelyhairfashion.it
  • Booth: 32181

Thousands of people are involved in the Itely Hairfashion project all over the world. In particular some productive and commercial branches, such as U.S.A., Brazil, U.K., Spain, Belarus and China are direct participants in the company profit sharing structure.


Itely Hairfashion has always been oriented to the constant research of new formulations, to the continuous development of innovative technologies and to accurate quality controls. All raw materials have a non-animal origin and a special environmental consciousness has been developed through the years. Today, more than ever, Itely Hairfashion develops both high quality products and educational/communicational projects, specifically defined to offer the hairstylists from all over the world up-to-date education, with the aim to become their stable reference.


Every new step has always been moved by a philosophy that is based on the will to offer to the hairstylists all over the world, products and projects that are especially designed for them. The undertaken initiatives range from furniture, professional accessories, technical equipment and educational meetings addressed to sales agents and aiming to “turn” them into hairstylist global consultants.

Brands: COLORLY 2020, AQUARELY, OH MY BLONDE!, DELYTON, PROCOLORIST, SYNERGICARE


 Press Releases

  • (May 28, 2019)
    Discover the latest in decolorizing technology, exclusively from ITELY Hairfashion. 

    7 BRAND NEW BEACH AND TONING PRODUCTS FEATURING THE EXCLUSIVE E-PLEX Bond Repair

    • Designed to protect & restructure hair from within
    • Protects & maintains structural bonds
    • Minimizes breakage
    • Improves elasticity, strength & brightness of hair

    BOND REPAIR The exclusive &-PLEX, is full of rich complex of oils, vegetable butters and maleic acid that help make hair brighter and more resilient - resulting in stronger, healthier hair. &-PLEX is evenly distributed throughout every Oh My Blond! product, providing superior protection and a sense of confidence - with every blonding service. #OMB #ohmyblonde!

    Discover more at ohmyblonde.com


 Products

  • Oh My Blonde!
    7 Brand new bleach and toning products featuring the exclusive E-PLEX Bond Repair. Iconic Blonde, Dely Blonde, Clay Blonde, Silky Blonde, Sun light oil, Blonde Sealer and Toners....

  • IF YOU CAN DREAM IT, YOU CAN DO IT!

    7 Brand new bleach and toning products featuring the exclusive E-PLEX Bond Repair

    • Designed to protect & restructure hair from within
    • Protects & maintains structural bonds
    • Minimizes breakage
    • Improves elasticity, strength & brightness of hair

    Visit Oh My Blonde! website
     

    Products:

    ICONIC BLONDE | EXTRA PERFORMANCE HAIR DECOLORIZER
    Innovative, ultra-performance decolorizer enriched with the exclusive &-PLEX Bond Repair, which eliminates yellow residue when lightening.


    DELY BLONDE | AMMONIA FREE HAIR DECOLORIZER
    Ammonia-free, delicate decolorizing powder, ideal for natural or dyed hair enriched with the exclusive &-PLEX Bond Repair.


    CLAY BLONDE | FREE HAND TECHNIQUE HAIR DECOLORIZER
    Exclusive ultra-compact decolorizing powder, enriched with the exclusive &-Plex Bond Repair, ideal for free hand lightening techniques, such as balayage, ombre, shatush and splashlight.


    SILKY BLONDE | COSMETIC HAIR DECOLORIZING CREAM
    Multi-service decolorizing cream ideal for stressed hair, enriched with the exclusive &-PLEX Bond Repair.


    SUNLIGHT OIL | SOFT LIGHTENING OIL
    Extraordinary, ammonia-free lightening oil, enriched with the exclusive &-PLEX Bond Repair.


    BLONDE SEALER | pH REBALANCING MILK
    BLONDE SEALER is a conditioning treatment which helps restore the pH of the scalp and hair. BLONDE SEALER is ideal to use after all bleaching services and is enriched with the exclusive &-PLEX Bond Repair.


    BLONDE TONER
    Ammonia free toner cream for bleached hair.

  • AQUARELY
    ART, NATURE, SCIENCE, TECHNOLOGY

    • 100% white (gray) coverage
    • Creamy conditioning base
    • Excellent softness of the hair
    • Bright, brilliant, long-lasting colors
    • Create new shades by mixing
    • Easy to use
    • Two applications per 3.3 oz. Tube...

  • Professional Permanent Hair color

    Aquarely's innovative formula is the result of advanced scientific research. This ensures beautiful and healthy hair and scalp. Aquarely offers hairdressers around the world the prefect tool to fully express their creativity and artistry. Hair will have a long-lasting shine, more uniform color and will be healthier, well-nourished and full-bodied, becoming softer more silky and hydrated.

    Active Ingredients

    • INTENSE MICRO PIGMENTS The Intense Micro Pigments are micro-emulsified nano-pigments able to deeply penetrate into the keratin cavities and bind to the hair fibers. A major advantage which derives from the use of this innovative technology, is the reduction of the already low ammonia content thanks to the small size pigments that requires only a partial opening of the cuticle, thus increasing its cosmeticity

    • WHEAT PROTEINS Hydrolysed Wheat Proteins play a conditioning and restructuring action, thus protecting the scalp and the capillary fibers, giving softness and smoothness to the hair. In addition, they have effective anti-oxidants properties, reducing the formation of free radicals.

    • LAVANDER ESSENTIAL OIL The delicate Lavender Essential Oil finds its best application in the capillaries treatment, where the calming and soothing properties allow the use of the decolorizing powder even when applied on the more sensitive scalp.

    Visit AQUARELY website

For Technical Support and 1 to 1 Beauty Machmaking Questions, please contact support.          

Exhibit questions please contact: info@cosmoprofnorthamerica.com

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