Garden City,  NY 
United States
  • Booth: 37087

Like any self-respecting New Yorker, we’re big on individuality, personality, and experience.  Inspired by the French word douce, meaning fresh, we decided to take a fresh look at how we could bring more individual expression to color cosmetics, giving the customer completely customizable control.

Our exclusive Freematic system gives you the opportunity to create your own personalized palette, allowing you to select the colors, and products, that you want based on your individual inspiration.The possibilities are limitless.

We also work with an array of artists and influencers each season to create curated limited-edition palettes inspired by a wide range of global influences.  From the desert tones of the Sahara to the colorful hues of the Rainbow Mountains in China, to street art in Bushwick, NY, and the latest from the runways of Paris, we’re constantly seeking out the freshest color mixes around.

We invite you to Discover Your Individuality with Doucce.

Doucce was founded in New York by two fashion and beauty executives with global roots. Though Doucce was born in New York, its name was inspired by the French word “douce”, which means fresh. Doucce’s brand philosophy, “Discover Your Individuality” was inspired by the very definition of fresh: “not previously known or used: new or different”. Each one of Doucce’s innovative products embodies this philosophy bringing unique formulations, packaging, and prestige performance at affordable prices. 


We strive to bring the freshest trends, formulations and products to market fast, sourcing the highest quality in beauty from around the world to deliver the best product experience to our customers.

Pronunciation: Doh-Seh

Brands: DOUCCE

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