The Woman Behind
4Ever Magic Cosmetics
FOUNDER & CEO
Self-made, hard-working immigrant, who knows the struggles women endure to succeed.
One woman with a cosmetic vision and a soul of a chemist created a customized exclusive formula to launch the company’s first signature product: Double Shade Seductive Eyebrow Gel
The Magic of Determination
Ravit single handedly and using her own personal resources launched her cosmetic company—4Ever Magic Cosmetics in 2018.
She chose an eyebrow gel as its first product because of her own frustration in finding a product that was made of safe and quality ingredients, long-lasting, was certified animal cruelty free and vegan. And, it had to be affordable.
Creating a high quality formula took Ravit choosing a lab who embraced her vision and after years of experimentation, created an exclusive formula that is not harsh like eyebrow pencils, is smooth as silk, not greasy like a pomade, comes in four pairs of shades for all complexions and hair colors; and it had to come with a well made applicator/brush… the end result:
- Smudge-free, long lasting
- Water Resistance
- Enriched with Castor Oil
- High Pigment
- Made in USA
- Certified Cruelty Free & Vegan
- Comes with Majestic Angled and Spoolie Eyebrow Brush
Manufacturing Equipment – Putting on engineering hat
Once achieving the perfect formula, Ravit discovered there was no machine to pour two shades of formula into one glass ampule without meshing colors together. A huge problem! Her lab almost quit on her, but she wasn’t having it. Ravit rolled up her sleeves, contacted dozens of manufacturers, and purchaseda machine and the various parts and nodules to modify it. After many failures, ultimately the lab team got it right.
Ravit’s perseverance and failure-not-an-option attitude, helped her team
modify machine to pour two shades, keepformula’s creamy/gel texture and substance into one elegant small glass jar to perfection.
Metallic Rose Gold Aluminum Lid
Once resolving the formula-pouring problem, there was the issue of the lid. Ravit was told that the rose gold metallic color would better adhere to plastic lids. She absolutely rejected plastic and had to search high and low to find a company with experience and skills to print the aluminum lids without altering her design. Lid had to be in metallic rose gold tint, logo on top and on the sides print a thin light taupe-brown line encircling the lid. Despite the added expense and time, she succeeded.
Ravit knew what she wanted:
- Packaged in an original designed 2-part vertical box
- Printed in original 4EverMagic trademark color scheme of brown and metallic rosegold
- Create a dyeline to accommodate the original goldlace trim on one part of box
In the United States, it was cost prohibitive. Ravit turned to China, but was not happy with the major manufacturers she met—most wanted to alter her packaging vision in order to make it easier to produce. She declined. Then she was given the name of a Chinese man who might be able to help her. The only issue: hedidn’t speak English. After communicating via a translator, Ravit hired him. After many samples and adjustments being sent back and forth from China, Ravit accomplished the packaging of her dreams.
Ravit’s packaging vision had to be as special as the consumers purchasing her product. She owed them that much respect to produce a high quality eyebrow cosmetic in a package as beautiful as the consumers.
Ravit’s 4Ever Magic Cosmetic Promise
From the day she launched her company, the sale of her first order of Double Shade Seductive Eyebrow Gel, Ravit has made donations to various charities that feed the homeless, help low-income at-risk or unemployed women by providing free products, and offering make-overs in preparation for job interviews.
A Woman Who Lives to Inspire & Empower
Ravit Darougar is a savvy entrepreneur who has launched a fast growing cosmetics company on her own, utilizing her resources, intelligence and wit. She is an immigrant who had to restart her life and career from the ground up. Through it all, Ravit understands the power of paying it forward and is always willing and ready to provide business guidance and personal encouragement for self-esteem and confidence.Social Media Influencers adore her and praise her energy and dedication.
Ravit Darougar: Against Tremendous Odds is Living the American Dream & Paying it Forward