4EVER MAGIC COSMETICS  

Beverly Hills,  CA 
United States
https://4evermagiccosmetics.com
  • Booth: 45042

NEW MUST-HAVE EYEBROW BEAUTY PRODUCT

DEFINES ON-TREND SEXY ARCHES

The beauty world is currently having a love affair with eyebrows and a new product is helping customers redefine the perfect arches. “Double Shade Seductive Eyebrow Gel” Patent Pending is the first two-in-one eyebrow product to help customers instantly define, fill and sculpt flawless brows.

“I wanted to invent a product that would offer customers a better way to achieve fuller and sleeker eyebrows with a finish that was both natural and sexy,” says 4ever Magic Cosmetics founder and CEO Ravit Darougar. Ravit developed the product after years of frustration with not being able to find an easy-to-use product specifically for eyebrows.“Eyebrows are the frame of the face,” says Ravit. “Beautiful eyebrows are really the foundation for creating an overall stunning beauty look.”

Ravit and her team of chemists spent over three years developing the exclusive dual shade creamy gel formula. The Double Shade Seductive Eyebrow Gel consists of two customizable shades. The high-pigmented formula is smudge-free, long lasting, water resistant, and enriched with castor oil. The brand’s online 4Ever Magic Brow Color Chart helps customers select the perfect light and dark two-color combination to complement their skin tone. The four shades include “Hocus Pocus Blonde,” “Mystical Taupe,” “Magic Dazzle Brown,” and “Abracadabra Black.”The dark shade is used to define outer eyebrow edges, arch and tail, while the lighter shade fills the inner part, blending both dark and light like clouds of silk.  Customers can enhance their natural beauty or custom create a more dramatic, heightened look of sophistication.  The Eyebrow Gel comes in a glass jar with a luxurious rose gold aluminum lid. The beautiful glass ampule ensures the formula’s pearly texture and long-lasting performance.

The professional-quality, two-in-one Majestic Angled & Spoolie Eyebrow Brush is designed as a “magic wand” for blending and combing your eyebrows. The brush is made with luxurious synthetic “hair” and a wooden brush handle, and is already a favorite of professional makeup artists and beauty professionals.

 As an independent, hard-working immigrant Ravit knows first-hand the challenges of starting her own brand and succeeding in the competitive cosmetics industry .As a way of giving back she created a non-profit organization, the 4ever Magic Cosmetics Foundation, with the goal of helping low-income and unemployed women get back into the work force. $1 from each transaction is donated to charity. “A cosmetic brand is defined by its ability to transform, inspire self-expression, stimulate confidence and elevate one’s self-esteem,” says Ravit. “That’s the magic of cosmetics and the vision I have for 4ever Magic cosmetics.”

We collaborate with nonprofit organizations that support cancer patients, feed the homeless. Products are certifed vegan, cruely free and Made in USA.

Brands: 4EVER MAGIC COSMETICS


 Videos

A tutorial video using our double shade eyebrow gel and brush
Brows on point with our eyebrow kit.

 Press Releases

  • (May 19, 2019)

    About Magic Eyebrow Gel

    Our remarkable Double Shade Seductive Eyebrow Gel is a unique cream-like, high quality eyebrow product that out performs all others in the market today into one simple magical container—a singular sensual glass ampule.

    Is it a pomade brow gel? No, it is not greasy like most pomade, and it is not harsh like an eyebrow pencil. Our cream gel formula applies easily, smooth as silk and stays on for a few days or until you take it off with makeup remover. That’s right; it will not come off unless removed with an oil-based makeup remover. It is completely water resistant and smudges free.  And it is certified cruelty free and vegan.

    Double Shade Seductive Eyebrow Gel is made from our own customized, exclusive formula, which contains the safest and highest quality of ingredients—such as castor oil—a healthy ingredient that according to many beauty/ skin consumers, makeup and cosmetic opinion leaders can help stimulate hair growth. So if you have brows with thin hair and bald spots, Double Shade Seductive Eyebrow Gel, for many who use it, might help grow a fuller, healthier brow. Either way, it is a good ingredient for your skin and makes our product that much more exceptional.

    Nothing on the market today compares to our Double Shade Seductive Eyebrow Gel! There is no brow defining pencil or brow powder duos or water resistant eyebrow kits that compare. It comes with a unique 2-in-1 Majestic Angled & Spoolie Eyebrow Brush that performs like none other in the current market. Our brushes are made cruelty free and woven with luxurious synthetic “hair.” Comb and blend a little gel for a natural look– or, add a little more gel for more dramatic eyebrows that standout!

    Double Shade Seductive Eyebrow Gel gives your face the perfect frame with a natural or dramatic look. You can achieve the perfect look for you depending on how much gel you use. A little is perfect for natural looking eyebrows. Use a little more and voila, dramatic professional looking eyebrows!

    Our Secret Formula

    Double Shade Seductive Eyebrow Gel’s excusive formula consists of two customized shades that come in a glass jar with a luxurious rose gold aluminum lid. Our beautiful glass ampule, with a rose gold aluminum lid, ensures the formula’s performance to be the best: Long lasting, texture, smudge free, water resistant and good pigment. Our formula consistency is like individual tiny pearls of creamy-gel.

    Double Shade Seductive Eyebrow Gel is one product that contains two tone shades—a dark color to define the eyebrow edges, arch and tail, while the lighter shade fills the inner brow, blending both dark and lighter shades like clouds of silk.

    Double Shade Seductive Eyebrow Gel is water resistant, smudge free and long lasting that does not come off even after a few days unless removed with makeup remover. You can even dance, exercise or sleep—it will not smudge or rub off. Unlike other products, consumers never need touch ups during the day or night. Our magic eyebrow gel stays on for a few days or until an oily-based makeup remover is used to wipe it off.

    Double Shade Seductive Eyebrow Gel magically helps you to redefine your natural beauty or enhance it for a heighten look of sophistication.

  • The Woman Behind

    4Ever Magic Cosmetics

    RAVIT DAROUGAR

    FOUNDER & CEO

    Self-made, hard-working immigrant, who knows the struggles women endure to succeed.

    One woman with a cosmetic vision and a soul of a chemist created a customized exclusive formula to launch the company’s first signature product: Double Shade Seductive Eyebrow Gel

    www.4evermagiccosmetics.com

    The Magic of Determination

    Ravit single handedly and using her own personal resources launched her cosmetic company—4Ever Magic Cosmetics in 2018.

    She chose an eyebrow gel as its first product because of her own frustration in finding a product that was made of safe and quality ingredients, long-lasting, was certified animal cruelty free and vegan.  And, it had to be affordable.

    Overcoming Obstacles

    Formula

    Creating a high quality formula took Ravit choosing a lab who embraced her vision and after years of experimentation, created an exclusive formula that is not harsh like eyebrow pencils, is smooth as silk, not greasy like a pomade, comes in four pairs of shades for all complexions and hair colors; and it had to come with a well made applicator/brush… the end result:

    • Smudge-free, long lasting
    • Water Resistance
    • Enriched with Castor Oil
    • High Pigment
    • Made in USA
    • Certified Cruelty Free & Vegan
    • Comes with Majestic Angled and Spoolie Eyebrow Brush

    Manufacturing Equipment – Putting on engineering hat

    Once achieving the perfect formula, Ravit discovered there was no machine to pour two shades of formula into one glass ampule without meshing colors together. A huge problem! Her lab almost quit on her, but she wasn’t having it. Ravit rolled up her sleeves, contacted dozens of manufacturers, and purchaseda machine and the various parts and nodules to modify it. After many failures, ultimately the lab team got it right.

    Ravit’s perseverance and failure-not-an-option attitude, helped her team

    modify machine to pour two shades, keepformula’s creamy/gel texture and substance into one elegant small glass jar to perfection.

    Metallic Rose Gold Aluminum Lid

    Once resolving the formula-pouring problem, there was the issue of the lid. Ravit was told that the rose gold metallic color would better adhere to plastic lids. She absolutely rejected plastic and had to search high and low to find a company with experience and skills to print the aluminum lids without altering her design. Lid had to be in metallic rose gold tint, logo on top and on the sides print a thin light taupe-brown line encircling the lid. Despite the added expense and time, she succeeded.

    Packaging

    Ravit knew what she wanted:

    • Packaged in an original designed 2-part vertical box
    • Printed in original 4EverMagic trademark color scheme of brown and metallic rosegold
    • Create a dyeline to accommodate the original goldlace trim on one part of box
       

    In the United States, it was cost prohibitive. Ravit turned to China, but was not happy with the major manufacturers she met—most wanted to alter her packaging vision in order to make it easier to produce. She declined. Then she was given the name of a Chinese man who might be able to help her. The only issue:  hedidn’t speak English. After communicating via a translator, Ravit hired him. After many samples and adjustments being sent back and forth from China, Ravit accomplished the packaging of her dreams.

    Ravit’s packaging vision had to be as special as the consumers purchasing her product. She owed them that much respect to produce a high quality eyebrow cosmetic in a package as beautiful as the consumers.

    Ravit’s 4Ever Magic Cosmetic Promise

    From the day she launched her company, the sale of her first order of Double Shade Seductive Eyebrow Gel, Ravit has made donations to various charities that feed the homeless, help low-income at-risk or unemployed women by providing free products, and offering make-overs in preparation for job interviews.

    A Woman Who Lives to Inspire & Empower

    Ravit Darougar is a savvy entrepreneur who has launched a fast growing cosmetics company on her own, utilizing her resources, intelligence and wit. She is an immigrant who had to restart her life and career from the ground up. Through it all, Ravit understands the power of paying it forward and is always willing and ready to provide business guidance and personal encouragement for self-esteem and confidence.Social Media Influencers adore her and praise her energy and dedication.

    www.4evermagiccosmetics.com

    Ravit Darougar: Against Tremendous Odds is Living the American Dream & Paying it Forward


 Products

  • Double Shade Eyebrow Gel and Brush
    The first two-in-one (light and dark two-color combination) Patent Pending eyebrow gel to define, fill and sculpt flawless brows. The darker shade defines the eyebrow edges, arch and tail. The lighter shade fills the inner brow....

    •  Two shades in cream-gel formula poured into a luxurious glass jar. 
    •  Dark color is applied on edges, arches to tail end.
    •  Light color is applied at the beginning of the brows.
    • Smudge-free and long-lasting, stays on for a few days or until you take it off with makeup remover.
    • Water resistant —exercise and dance all night or sleep.
    • Enriched with castor oil.
    • High pigment
    • Our exclusive formula is made from safe ingredients in a certified American laboratory—consumers know exactly what ingredients they are applying on their face and can have complete confidence they are guaranteed to be safe.
    •  No animal testing – ever! Certified cruelty free and vegan by PETA.
    • Comes with a unique 2-in-1 Majestic Angled & Spoolie Eyebrow Brushmade cruelty free and woven with luxurious synthetic “hair”.
    • Additional uses include applying a lighter shade during the day and a darker shade in the evening or combining both.
  • 2-In-1 Majestic Angled & Spoolie Eyebrow Brush
    • Two-in-one “magic wand” for blending and combing your eyebrows
    • Use the angled brush tip to define and the spoolie brush to blend the two color shades
    • Woven with luxurious synthetic “hair”.
    • Easy-to-grip wood brush handle.
    ...

  • A Majestic Angled & Spoolie Brush
    Woven with Luxurious Synthetic “Hair”

    Professional & Makeup Artist & Beauty Professional Preferred Brush.

    Made cruelty free and woven with luxurious synthetic “hair”.

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