Previa Spa

Trofarello (TO),  ITALY 
Italy
http://www.previa.it
  • Booth: 30158

We are an italian company who produces and distributes professional hair care products since 1990.

Previa believes in the perfection of Nature and commits to preserving it with delightful products. Formulations are devoid of aggressive surfactants, petroleum derivatives, artificial colours and ingredients of animal origin for strong, healthy and naturally voluminous hair. Fragrances are subtle and extremely pleasant. Packaging is made from eco-sustainabile materials as aluminium, green polyethylene obtained from sugarcane and FSC® certified paper. Because our mission is to take care of skin and hair while respecting nature and the environment surrounding us. Previa's products are cruelty free and vegan and our company joined PETA's program "Beauty without Bunnies"

We are committed to making sure every treatment is perceived as a unique and unforgettable experience. 

Brands: Previa commits to preserving Nature with pure products. Formulations are devoid of aggressive surfactants, petroleum derivatives, artificial colours, ingredients of animal origin. Packaging is green


 Press Releases

  • (May 15, 2019)

    We believe in the perfection of  Nature and commit to preserving it with pure products, enriched with certified active ingredients. Our formulations are extra gentle as they are devoid of aggressive surfactants, petroleum derivatives, artificial colours and ingredients of animal origin. The result is: strong, healthy and naturally voluminous hair.

    Every day we pursue quality and performance in the maximum respect of Man and the Environment, because ethics and sustainability come first for us. We are an Italian company, but our vocation is international and we are present in over 40 Countries Worldwide.

    This is us: a dynamic avant-guarde company, a reference point in the market for professional hair products since 1990.

    NATURAL SOUL

    Previa is synonymous with sustainable luxury, ethics and naturalness, at the service of hairstylists and final clients.

    The product range in its catalogue, with specific items for salon services and a full assortment of retail products, is designed to meet any demand related to the health and beauty of hair, in a green key. The products contain extremely high percentages of active ingredients of vegetal origin, from 70% to 99%, and are devoid of chemicals such as parabens, silicone, aggressive surfactants, artificial colours, mineral oils, lanolin, petroleum derivatives or ingredients of animal origin. Fragrances are subtle and extremely pleasant, as well as the ever-enveloping  delicate textures. 

    Packaging is made from eco-sustainabile materials: aluminium, green polyethylene obtained from sugarcane and  FSC® certified paper. Because our mission is to take care of skin and hair while respecting nature and the environment surrounding us.

     ALWAYS GREENER

    The last decade has seen exponential growth of the request on the part of the consumer world for effective products with an ethic, sustainable approach. The challenge brands face today is to meet this demand with innovative, increasingly high-performing and ecological products. Each one of us, in our own little way, can contribute to making the world a better place to live in, but in order to achieve this we need to change our approach and review our own strategy from a green perspective. Reducing the environmental impact for a company is not just about intents, but about a choice which affects the entire production system. 

    Since 2016 Previa has chosen to be a green company and ever since then it has never stopped committing to manufacturing effective products, beautiful to see and pleasant to use, with the minimum environmental impact.

    Huge investments in R&D and commitment to obtaining new certifications which ensure conformity to products and production processes  with international  guidelines for green cosmetics, are among the most vivid testimonies of our mission: to manufacture increasingly high-performing, natural and sustainable products.


 Products

  • Keeping Treatment
    TREATMENT FOR PROTECTING AND EXTENDING A COLOUR SERVICE. ENHANCES AND MAINTAINS COLOUR RESULTS WITH A VIBRANT AND SHINY EFFECT. ITS FORMULA, WITH GREEN WALNUT EXTRACT, FIXES COLOURING PIGMENTS ON THE HAIR.

    ...

  • THE TREATMENT FOR PROTECTING AND EXTENDING A COLOUR SERVICE. ENHANCES AND MAINTAINS COLOUR RESULTS WITH A VIBRANT, SHINY AND LONG-LASTING FINAL EFFECT. 
    ITS SPECIFIC FORMULA, WITH AN ACIDIC PH, FIXES COLOURING PIGMENTS ON THE HAIR. 
    PROTECTS FROM SUN RAYS, REDUCES FADAGE AND COLOUR CHANGE LEAVING THE HAIR SHINY, SILKY AND NURTURED FROM ROOTS TO ENDS.

    CONTAINS BIO-LIQUEFIED GREEN WALNUT  FITOCOMPLEX- ICEA CERTIFIED AND ORGANIC GREEN TEA EXTRACT.

    FRAGRANCE EXPERIENCE: OLFACTIVE NOTES: A FRAGRANCE CREATED FROM FLORAL, CITRUS AND DELICATE NOTES; ENVELOPES ITS WEARER WITH SHINE AND SOFTNESS WHILE DONATING ELEGANCE. TOP ROSE AND MANDARIN NOTES BLEND WITH HEART CEDAR WOOD AND FREESIA NOTES, WRAPPED IN THE WARM EMBRACE OF AMBER AND MUGUET.

For Technical Support and 1 to 1 Beauty Machmaking Questions, please contact support.          

Exhibit questions please contact: info@cosmoprofnorthamerica.com

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