Launched in 1994, Johnny B is a line of high-quality men’s grooming products that are innovative and affordable. The brand has been built strategically, emphasizing styling products as a direct result of analyzing consumer preferences, and continues to grow its offerings with products designed for both hair and skin.
We push an aggressive public relations campaign targeting industry and consumer media, prompting increased brand awareness and recognition across every medium of communication including print, digital, television, and radio. Johnny B. has been featured prominently in a variety of national publications with product, business, and philanthropy stories.
Social media is another method of reaching our target customers, and we have quickly learned that engaging them on the daily is a quick and effective way to get the word out about brand news. Our focus is creating a dialogue with our followers, and we encourage it!