As I Am is a Natural HairCare Brand, that has been in retail since 2010.
It has haircare products within the Cleansing, Conditioning, Styling and Hydration categories, and is well distributed in the US and Internationally i.e. in Europe, Africa and MiddleEast.
It has 4 distinct collections, Core range of products for moisturization, Long&Luxe for Hair growth, Born Curly for Kids and the brand new collection being featured at Cosmoprof is Dry&Itchy Scalp Care.
It has expertise in providing haircare solutions for Consumers that wear their hair naturally.