ATAR 22 S.p.a
ATAR 22 is a company driven by good ethics, innovation and a green philosophy. It is a young and dynamic company born from the spin off of Atar Naïve, a company founded in 1996, and is in partnership with a leading British company in the formulation and production of cosmetic waxes. We are present in the professional cosmetic industry with a strong epilation system: SKIN’S Best Brazilian waxing.
In 2011 Atar 22 s.r.l. formed a strategic partnership with DARENT WAX Ltd to act on the need to formulate new generation wax products, particularly for Brazilian Waxing techniques. Two years of research and development reached fruition in 2013 with the introduction of Best Brazilian waxing system to meet the needs of aesthetic practices and the consumer.
In order to gain a significant market share within 3 years, strategic resources were invested in the SKIN’S brand and different types of waxes formulated specifically for the Brazilian Waxing technique whereas traditional waxes didn’t perform with respect to better results, quality and even safety.