Crayola Beauty

United Kingdom
  • Booth: 45067

WHO WE ARE? Crayola Beauty is dedicated to colour, creativity and diverse self-expression.

We celebrate individuality with bright, playful colour cosmetics that captivate the imagination and spark inventiveness. Our mission is to make beauty fun! Crayola has inspired generations to express their creativity. We believe beauty and colour is for everyone!

 Press Releases

  • (Jul 09, 2019)

    Color, play, create!

    With an explosion of color, creativity and self-expression, Crayola beauty celebrates the diverse ways of expressing your individuality by being Playful, Brightand Creative. In June 2018, Crayola beautylaunched a make-up range inspired by the brand’s celebration of self-expression, personal creativity and colourful innovation. The hero of the range is the ultra-creamy multipurpose Face Crayon. The Crayola beauty Face Crayon is the first of its kind as it can be used across the eye, lip, and cheek—bringing leading-edge applications to the beauty industry. Perfect for experimenting with color anywhere on your face! Crayola beauty encourages tapping into your ‘inner child’—where drawing everything imaginable with cosmetics makes us feel all kinds of nostalgia. 

    The collection contained palettes with creamy matte and metallic shades for a buildable and blend-able formula. Create inspiring looks with intense colors and shimmer, like Dandelion, Mango Tango, Outer Space and Tumbleweed. Or use the ultra-creamy texture of the highlighters to illuminate and shade. The range of 70highly pigmented, vegan, cruelty- and talc-free shades provides the tools to test, paint, draw and smudge. New products are coming in 2020 with metallic, sheer, mate and glitter formulas in a completely new and exciting packaging. Your face is the canvas, and Crayola beautyis the tool that allows you to experiment and express yourself. Go play!

    The marketing campaign, Go Play!, encouraged customers to release their inner child and celebrate individuality and self-expression. The initial 6 weeks around launch produced over 1bn impressions in global press with articles in fashion, beauty, lifestyle and design publications like Vogue, Refinery 29 and Creative Review, collaborations with influencers in EU & USA, as well as mentions on TV news channels including ABC news! Audience particularly loved the Crayon Trios in its nostalgic yellow and green Crayola packaging. Trios ‘Wild fruits’ and ‘Macaron’ were the best-selling colors--selling out within a month. 

    Following the successful launch in June 2018 with Crayola Beauty announces it will available in across 17 European countries and 1300 stores with Sephora and also expanding in Middle east.

    Crayola beauty had some amazing success this year winning the best Licensed Health & Beauty Range at the Brand & Lifestyle Licensing Awards in London and best Health and Beauty brand at the International Licensing Awards in America.


    And also one of 4 finalists in the Makeup Category for the Cosmoprof North America awards, winner is to be announced 27th July so fingers crossed!

    About Crayola 

    Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable.

    In Crayola beauty our mission is to make beauty fun, with our colorful, playful and creative cosmetics. We celebrate individuality with bright, innovative color cosmetics that captivate the imagination and spark inventiveness. 


  • Face Crayon
    Crayola beauty offers 24 colorful vegan friendly Crayons. Our versatile, highly pigmented, ultra-creamy formulas can be used anywhere on your eyes, lips face. Go play!...

  • Crayola beauty offers a colorful range of eye, lip and face products all produced in Europe. Our product loyalty is based on 3 key pillars:

    Highly pigmented color, ultra-creamy and soft texture

    Vegan, we are respectful to the environment

    Ease of use, we focus on playfulness and beauty on-the-go versus artistry


    Multitasking crayon for eyes, lips and cheeks with highly pigmented color and an ultra-creamy soft texture.

    Glossy metallic shades: Gold, Tumbleweed, Eggplant, Copper, Outer space

    Super intense shades: Turquoise Blue, Black, Dark chocolate, Dandelion, Green, Steel blue


    Multitasking crayon with a soft and spreadable texture that blends easily, leaving the lips & cheeks silky and smooth, with a rich and powerful pay-off. 

    Glossy metallic shades: Mango Tango

    Super intense shades: Pink Haze, Rose, Velvet Pink, Strawberry, Very Cherry, Red, Mauvelous, Periwinkle, Maroon, Lilac


    The nostalgic yellow and green Crayola packaging contains acollection of three eye crayons, with highly pigmented color and an ultra-creamy soft texture

    Sets availible: Perfect Reds, Pink Blossoms, Macchiato Cup, Royal Peacock, Mermaid, Sunset Vibes, Heatwave, Wild fruits, Macaron, Jazz Pizzazz, Fruit Cocktail Romantic Reds, Seascapes, Mauve it!

For Technical Support and 1 to 1 Beauty Machmaking Questions, please contact support.          

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