“Triple Butter” is the 1st of several product lines to be released as the legacy
brand EVOLVES to meet its natural consumer!
Chicago, IL, July 26, 2019– AFAM Concept, Inc. announced today the launch of Hawaiian Silky COLLECTION Triple Butter Hydrate & Define. The 1st introduction in a series of hair care solutions infused with rich, trifecta ingredient stories that deliver multiple benefits and provide the consumer with the desired look or maintenance they wish to achieve.
Created for Dry, Curly, Coily Hair, Hawaiian Silky COLLECTION Triple Butter Hydrate & Define is infused with a “curl-loving” blend of moisture-rich Mango Butter, curl enhancing Murumuru Butter and softening-sealing Shea Butter. This ingredient fusion delivers "the perfect curl" … long lasting, hydrated, defined and lush.
“The natural hair enthusiast has voiced her demands for hair products that solve a need, have a rich ingredient story and smell great.” Stated Erika Taylor, VP of Marketing at AFAM Concept. “We at AFAM heard those demands loud and clear and have created the Hawaiian Silky COLLECTION series to meet the Naturalista where SHE lives! She’s evolved and Hawaiian Silky has evolved with her.”
The AFAM team has brainstormed tirelessly to innovate the evolution of Hawaiian Silky and is now offering the natural consumer the perfect product mix for complete hydration and styling with the introduction of Hawaiian Silky Collection Triple Butter Hydrate & Define. This comprehensive line includes Triple Butter Shampoo, Conditioner, Curl Milk, Curling Buttercreme, Curl Whip and Hair Butter. Expierience the EVOLUTION!
AFAM Concept is one of the largest manufacturing companies in Chicago. Based on the South Side, we are a family owned company that manufactures hair and skin care products for women, men and children all over the world. We have created and distributed quality products for over 25 years for our customers in North America, South America, Europe, Africa, Asia and the Middle East.
AFAM Concept is dedicated to making the lives of consumers better by offering a family of beauty brands that provide everyday solutions for their personal care needs. AFAM Concept’s diverse, passionate organization is committed to delivering quality and excellence that’s built on a simple value; when you love what you do, you do your best. Here at AFAM Concept we love what we do, so that we can give you the very best.