Creightons PLC / Potter and Moore Innovations Ltd

United Kingdom
  • Booth: 42205

Creightons are proud to showcase a range of award-winning brands that are designed, developed and manufactured in England. We offer a wide ranging portfolio to suit all types of retailers across Bath & Body, Haircare, Skincare, Sleep and Wellbeing categories.

Brands: Creightons Professional, BAMbeautiful, The Curl Company, Feather & Down, Body Bliss, Balance Active Formula

 Press Releases

  • It has been an exciting year for Creightons PLC/Potter and Moore Innovations Ltd. From new product innovations and market launches - it has been non-stop advancement and enterprise.

    Our latest acquisition is within skincare. Balance Active Formula combines efficacious formulas with accessible price points. All the formulations within the range contain powerful and trending active ingredients that are solution focussed and delivered in exciting and innovative formats.

    We have also dived into natural ingredients with this year’s new launch, BAMbeautiful, which is already making its mark on the haircare scene. Within the first two months of trading, BAMbeautiful has already exceeded forecast expectations and has a dedicated following of fans. Our vegan, natural actives and ECOCERT bamboo offers a natural solution to the growing market area of scalp care and thinning hair solutions. BAMbeautiful also offers an innovative styling range that is lightweight, nurturing and formulated to complement BAMbeautiful’s thinning hair treatments – so that women can still express themselves with style, while tackling the causes of thinning hair from the root.

    Our expert curl range, The Curl Company, is also having an exciting new relaunch of packaging; highlighting the fact the range contains the hair ‘superfood’ Moringa oil - for intense moisturisation and hydration of even the driest curls and waves. There are also two exciting new products entering the range to help combat humidity and cater every curl type.

    Another one of our most popular Creightons Bath & Body ranges is also undergoing a relaunch. All the new Body Bliss formulations will be free of microplastics, be 100% vegan friendly and cruelty free - as well as having the added benefit of reducing virgin plastic by using bottles made with 50% recyclable materials.

    We will also be exhibiting some of our bestselling and award winning ranges such as Feather & Down - who have tapped into the growing demand for a sleep focussed self-care range that promotes a restful night’s sleep; as millions of us across the globe, 16 million in the UK alone and up to 40% of people in the USA, are suffering with sleep deprivation and insomnia.

    Why not stop by our booth (42205) within the Cosmetics & Personal Care hall to find about more about our award winning products and exciting new brands.


  • BAMbeautiful
    BAMbeautiful has been specifically developed to offer a natural solution for fine and thinning hair. Containing naturally derived ingredients BAMbeautiful brings beauty into hair loss....

  • BAMbeautiful offers a full regime of care, treatment and styling products promoting fuller, thicker hair. Key ingredients include:

    ECOCERT BAMBOO: Natural silica promotes strength and shine.

    ORGANIC PEA SPROUT: Rich in protein, starch and fibres.

    NATURAL TURMERIC: Award winning natural hair density ingredient.

    HYALURONIC ACID: Intensively moisturises for beautifully soft, healthy hair.

    All BAMbeautiful products are free from: Parabens, Sulphates, Silicones, Methylisothiazolinone and Mineral Oils.

    The hero product in the range Intensive Scalp Tonic has been independently tested and proven to deliver results - 90% agreed hair felt denser.

    The BAMbeautiful range includes:


    A powerful blend of natural acids and botanical extracts to revitalise and gently exfoliate the scalp. Cleansing the scalp, whilst encouraging denser, thicker looking hair right from the scalp. Densifying Foam is a finalist in the Natural & Organic category at Cosmoprof North America Awards!


    Healthy hair begins at the roots. Hydrate and soothe the scalp with this powerful blend of ingredients to create denser, thicker looking hair in 3 months. The tonic will last for up to 50 applications.


    Gradually create stronger, healthier and thicker looking hair with a blend of naturally derived ingredients.


    Intensively moisturise whilst gradually creating softer, healthier and thicker looking hair with a blend of naturally derived ingredients.


    A body boosting styling spray to increase and visually improve the appearance of thicker, denser hair.


    An intensively moisturising masque blended with naturally derived ingredients to gradually create denser, thicker hair.


    Naturally derived ingredients will promote hair thickening whilst adding moisture and shine to fine, thinning hair.


    Start the BAMbeautiful journey with a regime of care, treatment and styling to promote fuller, thicker hair.

    The Perfect Start Set includes:

    1 x Thickening Shampoo 100ml

    1 x Thickening Conditioner 100ml

    1 x Thickening Conditioning Masque 50ml

    1 x Intensive Scalp Tonic 50ml

For Technical Support and 1 to 1 Beauty Machmaking Questions, please contact support.          

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