Mirabella Beauty

Fairway,  KS 
United States
  • Booth: 28256

True to you.  No imitations.  Beauty is a lifestyle.  Mirabella aims to provide a total beauty experience for the salon & spa industry with a stunning array of new and improved products, formulas, and packaging.

Our brand philosophy is:

TRUE TO YOU – Be comfortable, confident and beautiful in your personal makeup style.

NO IMITATIONS – We promise to provide products that perform. Mirabella is a curated collection of beauty products...the best of the best. No fillers or substitutes.

BEAUTY IS A LIFESTYLE – We believe that products can be fashion-forward but also good for you. Our entire product lineup is Paraben-free, Gluten-free, and Talc-free. All formulas are infused with skin-loving antioxidants, vitamins and minerals.

Today, the modern woman plays many roles. For women who wake up feeling girly one day and glam the next, Mirabella truly offers makeup with personality.

Mirabella is also excited to announce the launch of www.go-bella.com as well as Mirabella Academy as online education, marketing, and training resources!

Brands: Mirabella Beauty Pure Cosmetics Pure Lano

 Show Specials

 Press Releases

  • KANSAS CITY, June 16, 2021 — As life begins to return to normal post quarantine and the sharp divide between public and private lives subside, women everywhere are getting back to their beauty routines and embracing colored cosmetics once again.  Makeup is officially BACK with sales up 800% from 2020 to 2021, and Mirabella is better than ever with new product offerings, a virtual try-on application, and so much more!

    “At the height of Covid, most women were forced to forego their typical beauty routines and embrace a new, much more relaxed standard,” says Miranda Coggins, owner of Mirabella.  “Truthfully, we were worried about our business, but we saw promise in the ability to quickly pivot and reflect the trends emerging during this unique time, like so many other industries.  Consequently, Team Mirabella focused on creative solutions to allow for confident purchases online and utilized studies showing a drastic increase in sales of at-home skincare to inspire a new sub-brand of Mirabella – The Radiance Project.”



    Looking to elevate it’s beauty offerings and make online shopping easier during Covid, Mirabella partnered with an industry leader in augmented reality to give customers an innovative, completely safe, way to experience the brand’s blush, eyeshadow, foundation, liners, lip colors and more – all from the comfort of their own home while shopping on mirabellabeauty.com.  The augmented reality virtual interface features realistic color simulation, allowing customers to experiment with an array of Mirabella’s products online in real-time.  Utilizing high-tech facial recognition coupled with simulation technology for the brand’s colored cosmetics, this new user interface elevates the way shoppers discover and interact with product offerings.  Additionally, this new interface now serves as a contactless alternative for shopping cosmetics as sanitation and safety restrictions still vary in parts of the country.  



    While colored cosmetics are trending up again, women’s newfound dedication to a consistent at-home skincare routine developed during quarantine inspired Mirabella’s sub-brand – The Radiance Project.  With a focus on nurturing the skin’s deeper foundation, this line will launch in the Fall of 2021 and feature innovative products and tools focused on the care and attention of building one’s radiance from within. 





    For more information, visit mirabellabeauty.com


  • 7 Color Professional LED Phototherapy Mask
    For professional spa or at-home use. This custom, ultra-lightweight mask is wireless, rechargeable, and features protective silicone goggles for on-the-go wear. Combination 153 LED Colors: Red, Blue, Yellow, Cyan, Green, Orange, Purple...

  • Boost and revive skin with The Radiance Project’s professional LED phototherapy facial mask.

    Scientifically proven to be effective for at-home or professional use, this mask features a combination of 153 LED lights and seven color treatment modes that work together to smooth wrinkles, combat discoloration, clear acne, and promote Collagen for a beautiful, more youthful complexion in as little as 4 weeks. This ultra-comfortable, lightweight mask is wireless, rechargeable, and features protective silicone goggles for on-the-go wear

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Exhibit questions please contact: sales@probeauty.org

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