Introducing ROZURI by Maya:
Luxury Skin Care Brand from Africa Debuts Wild Foraged, Certified Organic Ingredients and Breakthrough Innovations to the States
While Giving Back to their Local Community
ROZURI by Maya is redefining luxury by offering full transparency from how their USDA-certified organic ingredients are sustainably sourced to product performance and company policies. The new, luxury skin care brand is ethically sourced and wild harvested in Africa and the key economically-benefiting raw materials are sent to France where they are complemented by scientifically backed active ingredients.
An extension of “Zuri” – graceful and beautiful in Swahili – and “Maya” – the force by which the universe is manifested, the brand empowers multi-generational women in their community. An ode to an old-world tradition of wellness, undertaken with the mediums of new-world scientific advancements. Every product developed is a symbolic extension of community and those working behind the scenes, bringing meaning to every use.
For every bottle purchased, $1 will be donated to the Senqu Foundation, which supports a number of organizations aiming to improve the lives of at-risk women and children in the African Community.
“The inspiration for the brand was the Rosehip oil and the way that the harvesting of this incredibly potent ingredient afforded over 4,000 people to become suppliers of wild harvested Rosehips which grow abundantly in their environment,” says the brand founder, Catherine Nieuwoudt. “We aim to seek out more African oils and botanicals with potent ingredients that could make an impact on the livelihoods of the mainly women providing for their families in Africa. I am the founder but it's these incredible African women who are truly affected by our company and in the future, we hope to empower many more within our community.”
The brand's first product, the Anti-Aging Super Oil, is an all-natural cold-pressed super oil exquisitely blended for women of all ages and skin types. Organically grown, wild African botanicals, such as Kalahari Melon and the exclusive Rosehip oil sourced from Lesotho, supercharge this serum with nutrition and moisture to rejuvenate the skin. Clinically tested for safety, this proprietary formula works to soften the look of fine lines, tackling dullness and restoring balance while renewing lost skin moisture. Day by day, skin feels more hydrated and brighter with a boosted resilience, thanks to optimal nutrients and vitamins that deeply nourish. The luxurious elixir absorbs in seconds and can be layered with additional products.
Key Ingredients:
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African Rosehip: The 100% pure Rosehip seed oil is hand-harvested and cold-pressed in Lesotho, then artfully blended at ROZURI’s facilities in France. It helps to hydrate, brighten, and restore balance to the skin due to its naturally high trans-retinoic acid content. There is no purer or more responsibly sourced Rosehip seed oil in the world.
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Kalahari Melon: Rich in linolenic acid and Vitamins A, C, & E, Kalahari Melon seed oil complements the Rosehip beautifully by unclogging pores, removing excess sebum, and imparting a natural firmness to your face. As its name suggests, Kalahari Melon seed oil is also naturally effective at hydrating and repairing damaged skin.
ROZURI's anti-aging super oil is clinically proven to reduce wrinkles by up to 19%, and soften fine lines for an up to 17.2% smoother appearance. Leaving you feeling restored, rebalanced, and reinvigorated – naturally.
By blending old world traditions with category-defining innovations, strict sourcing protocol and powerfully concentrated formulas, ROZURI brings new advancements and unprecedented performance to natural skin care. The brand believes that luxury is being redefined by the clean beauty movement and that no one should have to compromise their health or ethics for high performance skin care. They lead with integrity, honesty and transparency.
ROZURI by Maya’s Key Points of Difference:
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PURE, WILD AND USDA CERTIFIED ORGANIC INGREDIENTS: This means nothing artificial is used in or on their botanicals, creating very low environmental impact. No synthetic pesticides, and no genetically-modified organisms (GMOs). This makes for a healthier land and a healthier you. It's also better for ROZURI’s community of local farmers as they're not exposed to any harsh chemicals.
WILD-FORAGED & SUSTAINABLY GROWN: Harvesting is done by hand with great attention paid to preserving the plant itself and the plants of the community. During a harvest, plants are not damaged and roots are not eradicated, so that these botanicals can continue to live naturally at their highest potency. Raw materials are hand-picked
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and foraged in an eco-sustainable way and ROZURI uses ingredients certified by the Union for Ethical Biotrade.
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NO TOXINS: No harsh chemical additives, parabens, phenoxyethanol, phthalates, synthetic fragrances, synthetic colors, genetically modified organisms (GMOs), sodium lauryl sulfate (SLS) and dyes. The brand holds its clean beauty formulas to Europe's stringent regulations and safety standards, creating products that are free of over 1,300 harsh ingredients banned in the EU.
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HAND HARVESTED IN AFRICA, MADE IN FRANCE: An elite team of local farmers in Africa wild forage our ingredients while top labs in France, and our team of clean beauty experts across the globe innovate and create category-defining skin care products to produce the highest quality ingredients imaginable.
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100% VEGAN & CRUELTY FREE: The effective yet gentle and highly potent, antioxidant-rich and powerfully concentrated formulas contain concentrated levels of powerful bioactive nutrients that deliver transformative results without harsh, irritating ingredients and without testing on animals! ROZURI is certified cruelty free and vegan accredited by a third party.
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ECO-PACKAGING: ROZURI uses special UV-protective glass bottles to prevent the degradation of potency for utmost performance and work to offset our environmental impacts with professional organizations.
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FEMALE FOUNDED: Catherine is the female entrepreneur behind the brand who believes you can build a company while bettering the world within your community and beyond.
About ROZURI by Maya:
ROZURI by Maya is a luxury skin care brand sustainably sourced and wild harvested in Africa and manufactured in France with scientifically backed active ingredients. We believe that luxury is being redefined by the clean beauty movement and that no one should have to compromise their health or ethics for high performance skin care. Our goal is to lead with integrity, honesty and transparency - from how our USDA-certified organic ingredients are sustainably sourced to product performance and company policies. An extension of “Zuri” – graceful and beautiful in Swahili – and “Maya” – the force by which the universe is manifested, the female founded brand empowers multi-generational women in their African community. Every product developed is a symbolic extension of community and those working behind the scenes, bringing meaning to every use. Our goal is to leave the earth and our community in a better place than how we found it so it can flourish, indefinitely. For more information, visit ROZURI.com and follow @ROZURIBeauty on Instagram and Facebook.
For press inquiries or more information regarding ROZURI by Maya, please contact
Victoria Moran
VictoriaM@cldstylehouse.com
ROZURI.com | @ROZURIBeauty