Shaving Sucks!
It Can Suck WAY LESS When More Than The Razor Changes
H2NO! innovates a grooming hassle by taking it OUTSIDE the bathroom, giving groomers freedom and speed with an added benefit for the planet – water conservation.
Dallas, TEXAS (April 21, 2021) – Indie micro-brand H2NO! introduces a new type of natural DRY-APPLY shave gel that does not need water. Say good-bye to naked yoga with razor blades. This is uber convenient irritation-free shaving for the next generation.
It is not a soap, doesn’t lather or need rinsing. It is an innovative dry lubricant made from aloe vera and (essentially) sonogram gel that is applied like a lotion and gives amazing hydration benefits. Hair is removed the good ‘ole fashioned way (by shaving) and works with any razor- even electric! To remove razor debris simply blow-off, wipe on cloth or swirl in a small cup of water. Gentle enough to be used on the face for dermaplaning, it also doubles as a multi-functional post-shave treatment or a light quick-absorbing hand and body moisturizer.
Available now via e-commerce website h2noshave.com and Amazon.com in signature scent Cucumber Craze for $14.99 in a TSA approved 3.4oz squeezable tube. Additional aromas set to launch in summer 2021.
H2NO! offers today’s climate conscious consumers a way to make a tangible conservation impact by changing grooming habits that ultimately benefit the supply of the planet’s most precious natural resource (water).
A bit about water; the average shower head can dispense 2.5 gallons per minute or 25 gallons in a 10 minute shower. One study found women spend 72 days of their life (1,728 hours) shaving*. That means one woman could save over 259,000 gallons of water in a lifetime. Multiply that by several hundred women and the conservation impact would be staggering. * https://www.huffpost.com/entry/average-time-spent-shaving-legs_n_3063127
After almost 20 years launching countless formulas in cosmetic, beauty and medical device contract manufacturing, founder Miranda Wilson saw a white space and passion product synergy that couldn’t be ignored.
“Think of it as dry shampoo for shaving (without the awful aerosol can).” She states and adds, “I haven’t shaved in the shower in over a decade. Just think if that impact were multiplied by even a 1,000 people how much water could be saved. Small changes multiplied over a lifetime can have a massive impact.”
H2NO! MOTTO: “Join the #shaveolution and change your shaving mind set. Love yourself (and the planet) by experimenting with a better, more convenient way to shave.”