ESW Beauty

Hazlet,  NJ 
United States
https://www.eswbeauty.com
  • Booth: 38205

Our founder, Elina Sofia Wang, struggled with stomach ulcers for many years and in early 2018, she started to live a cleaner lifestyle by eating healthier, drinking raw juices, and joining yoga and barre classes. She also started to use clean beauty products but found that there was no sheet mask line on the market that not only had non-toxic formulas but also looked good on the bathroom counter top.

With her passion for clean skincare & healthy living, she decided to start her own brand in her home state, New Jersey. Elina’s goal was to create her own products that had creative branding and would not compromise on safety and efficacy. Her priority was to build a brand that has clean ingredients, is cruelty free, and is made with eco-friendly packaging without leaving out the fun.

ESW Beauty’s formula is guaranteed to be non-toxic and will never contain toxic ingredients such as parabens, phthalates, synthetic fragrances, formaldehyde, and sulfate detergents. Elina chose raw juices as her theme for their first line because they were a huge part of her clean living journey and is one of her favorite drinks.

Brands: ESW Beauty


 Press Releases

  • ESW Beauty

    Elina Sofia Wang 

    732-816-0003 

    elina@eswbeauty.com 

     

    FOR IMMEDIATE RELEASE

     

    ESW BEAUTY TO LAUNCH TWO NEW PRODUCTS: A GUA SHA AND FACIAL ROLLER INSPIRED BY SOOTHING TEA FOR WHOLESALE AT COSMOPROF

    ESW Beauty, a NJ based skincare brand, expands its clean and ethical products with the development of two facial tools. 

     

    Hazlet, NJ, August 27, 2021 - ESW Beauty, the New Jersey-based clean beauty brand founded in 2019 is announcing the launch of its Hibiscus White Tea Rose Quartz Gua Sha and  Mint Green Tea Jade Crystal Facial Roller! 

     

    The company’s “healthy living” theme has been implemented into the new line. Aside from gua sha and facial rollers being extremely beneficial to the skin, the tea theme reflects the healthy consumables that the company has based its past product themes on.

     

    Hibiscus tea contains antioxidants and may help lower blood pressure, blood fat levels, and bacteria in the gut. In addition, it has been found that hibiscus tea may even contain compounds that can boost liver health. 

     

    Mint green tea also contains antioxidants and has similar health benefits as hibiscus tea does, and more. Additionally, green tea can also help prevent Type II Diabetes and cardiovascular disease. It can also help improve brain function and slow the brain’s aging process.

     

    ESW Beauty’s Hibiscus White Tea Rose Quartz Gua Sha is made with the crystal stone “rose quartz”,which is the stone of universal love and is known for its healing properties. Rose quartz can help promote skin cell renewal, reduce high blood pressure, and clarify the skin. ESW Beauty’s focus is to provide users of the Hibiscus White Tea Rose Quartz Gua Sha with the most healing effects. 

     

    The clean beauty brand’s Mint Green Tea Jade Crystal Facial Roller is inspired by the anti-aging and anti-inflammatory properties of mint green tea combined with the natural healing abilities of crystals. Unlike other facial rollers, ESW Beauty’s is made with aventurine, a form of quartz that promotes healing and is known for its ability to calm irritated skin. The stone also can relax migraines and soothe the eyes.

     

    The eco-friendly package designs for both products are influenced by the biodegradable food paper tubes that tea leaves are often packaged in. Inside of the packaging is a small fabric pouch that protects the tools and serves as a reusable travel bag.

     

    ESW Beauty’s focus on clean beauty products has been extended to their new line of beauty tools. The company’s founder, Elina Sofia Wang, set forth a mission to develop beauty products that not only encompass these standards but are also vegan, cruelty free, eco-friendly. 

     

    The company’s first line of products, The Raw Juice Cleanse Sheet Masks, were similarly inspired by healthy raw juices. The masks “flavors” include The Pink Dream (moisturization), Deep Detox (pore control), Pineapple Bliss (revitalization), Green Reset (anti-aging), and Strawberries & Cream (soothing). The cupra mask fabric is biodegradable and each mask pouch is recyclable. 

     

    The new Hibiscus White Tea Rose Quartz Gua Sha and the Mint Green Tea Jade Crystal Facial Roller are now available for wholesale and will be launched on the market to customers in the early fall. The brand’s Raw Juice Cleanse Sheet Masks can be found at Whole Foods Markets, Anthropologie, Free People, Crate & Barrel, and many other stores around North America. 










     

 Products

  • Raw Juice Cleanse Mask Set
    This set will provide anti-aging, revitalizing, moisturizing, soothing, and pore control functions. Similar to a multi-day juice cleanse, get the best results by targeting each skin concern with our five day skin treatment....

  • Strawberries & Cream

    Smoothing Raw Juice Mask

     

    Pineapple Bliss

    Revitalizing Raw Juice Mask

     

    Deep Detox

    Pore Control Raw Juice Mask

     

    Green Reset

    Anti-Aging Raw Juice Mask

     

    The Pink Dream

    Moisturizing Raw Juice Mask

     

    How to use:

    Step 1: Cleanse your face and apply toner

    Step 2: Apply the mask onto your face and leave on for 15-20 minutes

    Step 3: Remove the mask and gently pat remaining essence onto your skin

     

    Our Philosophy:

    Clean Ingredients

    Vegan

    Organic

    Cruelty Free

    Eco-Friendly

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