Barex Italiana s.r.l.  

Zola Predosa, 
Italy
http://www.barex.it/

• Booth: 17151

Barex Italiana is an internationally renowned company that develops, manufactures and distributes professional haircare treatments, colour and styling products for exclusive salon use. For 54 years Barex Italiana has been combined profound know-how, Italian tradition and innovation in professional hair care products, always privileging product quality and handcrafted care as fundamental values. Nothing is left to chance: behind every formula are countless hours of study, each detail is given meticulous attention. The result is a total harmony of performing formulas, luxurious textures and captivating scents enclosed in an endless variety of treatments.

Brands: Olioseta Oro del Marocco, Olioseta Oro di Luce, JOC, Superplex, Permesse

 Press Releases

• INTRODUCING Barex Italiana’s NEWEST LUXURY, Oro del Marocco Color Sublimating Shampoo, Conditioner and Hair Oil (Jul 23, 2021)

  A luxurious pleasure that protects, hydrates and illuminates colored hair. 

  A welcome addition to the world renown Olioseta Oro del Marocco by Barex Italiana, comes the Oro del Marocco Color Sublimating line of luxury, certified organic, all natural products 100% Made in Italy.

  Colored and treated hair requires specific care and should be pampered with color targeted products. Once your hair is dyed, maintaining that fresh color is a must!  Using the right color haircare products can make a huge difference in the longevity of color vibrancy and the preservation of hair integrity. Oro del Marocco presents a special recipe for colored and treated hair enriched with Opuntia Oil.  

  First, the Color Sublimating Shampoo made with Quinoa and Opuntia Oils and certified organic Argan and Linseed Oils. This luxury shampoo preserves the hair color, infusing it with extreme shine. It combines the benefits of natural extracts and oils for long-lasting brightness and enhanced color.  The Quinoa repairs and protects your hair, preventing color fading. This shampoo revitalizes the fiber for hydrated and soft hair, and nourishes deep down for a repairing and smoothing action.  To use, apply to wet hair, gently massage, then rinse. Repeat if necessary. Like all Barex products, the Color Sublimating Shampoo is SLES FREE, CDEA FREE, PARABEN FREE and DERMATOLOGICALLY TESTED. Available in both 250 ml and 750 ml sizes. 

  Next, the Color Sublimating Conditioner made with Quinoa and Opuntia Oils and certified organic Argan and Linseed Oils. This luxury conditioner hydrates and detangles color treated hair, preserving its color and shine.  It combines the benefits of natural extracts and oils for soft hair with enhanced color. The Quinoa repairs and protects your hair, preventing color fading. This conditioner revitalizes and nourishes the fiber deep down for hydrated and soft hair, with a smoothing and repairing effect.  To use, apply on washed and damp hair, massage, let set for a few minutes then rinse.  The Color Sublimating Conditioner is also PARABEN FREE and DERMATOLOGICALLY TESTED. Available in both 250 ml and 750 ml sizes.

  Lastly, finish with the Color Sublimating Hair Oil made with Opuntia Oil and certified organic Argan and Linseed Oils. This luxury hair oil combines the virtues of three natural Oils for sublimated and deeply replenished hair with glowing radiance and sublimated color. This luxury hair oil nourishes hair instantly, repairing and protecting the fiber without weighing hair down. It delivers deep and long-lasting moisture, smoothing the cuticle for shinier hair. 

  USE PRE-BLOW DRY: apply to towel-dried hair and blow dry as normal for additional protection.
  FINISHING: work into ends for frizz control and color enhancement.
  TOUCH-UP: apply throughout the day to add extra radiance.

  The Color Sublimating Hair Oil is ALCOHOL FREE, PARABEN FREE and DERMATOLOGICALLY TESTED. Available in both 30 ml and 100 ml sizes. 

• BAREX ITALIANA’S Premium Hair Coloring Line PERMESSE Sublime Experience | 100% Vegan and Gluten Free (Jul 23, 2021)

  PERMESSE Sublime Experience comes with over 50 years of experience in creating premium treatment products from Barex Italiana.  

  Today’s luxury has transformed into the pleasure of time. In today’s non-stop world, every second counts and finding time for oneself has become a challenge. For this reason, the time women spend in the Hair Salon is so important. Time dedicated to making themselves beautiful is precious. It is known that women count on hair color for self-confidence and self-expression. Since color is so essential to a woman’s self-image and time must be well spent, the Hair Salon experience should be proposed as a premium service to make them feel unique.  

  Permesse Sublime Experience is the art of creating beauty using an evolved chromatic technology and advanced treatment system. The pleasure of performing a luxury ritual which is pure bliss for the senses in terms of vibrant color, velvety textures, and an enveloping signature fragrance. Permesse is the premium Hair Salon ritual for an unforgettable emotion. 

  Permesse Sublime Experience uses Amber for hair as healthy and shiny as a goddess! Native to the Baltic Sea region and Scandinavia, Amber was used in ancient times in forms of powder and tinctures, rubbed into skin with ointments. Rich in succinic acid, a powerful antioxidant, Amber extract helps fight toxic free radicals which can stress hair and scalp causing premature aging.  

  Permesse Sublime Experience also includes a totally natural technology of 4 organic Microproteins called our M4 Organic Blend. These proteins selected for their specific beneficial properties and for their multilevel penetration ability, wholly treating the hair shaft inside and out, as well as soothing the scalp. Color pigments are uniformly anchored to hair, guaranteeing lasting results. The first ingredient is Soybeans to add strength. Soybeans fortifies hair at the roots, increases resistance, mitigates damage, improves hair texture and brushing. Second ingredient is certified organic Avocado for protection. Avocado protects from damage, fights free radicals, soothes scalp, and leaves hair healthy, soft, and shiny. Third ingredient is Rice for moisture and volume. Rice helps maintain the water supply in the fiber, deeply hydrates hair, improves the texture and feel and increases body and volume. Lastly, is Quinoa for repair. Quinoa has a revitalizing and intense repair action in the cortex and on the hair surface. It also improves hair color retention, delivers significant glossy shine, and improves combing. 

  Permesse Hair Coloring Cream is 100% Vegan and is Gluten Free. It has an evolved chromatic technology for intense coverage, deep undertones and laminated shine. Permesse Hair coloring cream features an extensive range of shades to provide an extra wide range to satisfy all hair salon needs. Permesse also provides intense coverage to cover gray hair 100%. It also utilizes micropigments that allow for deep penetration into the hair fiber locking in color for long lasting results. The M4 Organic Blend combines the action of 4 microproteins to guarantee a complete treatment. Lastly the Amber Extract delivers strength and exceptional laminated shine to hair. Permesse Hair Coloring Cream is a 1:1 mixing ration and comes in 100 ml tubes. Is also available in Extra Lifting Hair Coloring Cream (1:2 mixing ratio) for lifting up to 5 tones and achieving all going blonde ambitions.

 Products