GAMA Italy Professional, renowned Italian hair and beauty company
enters the consumer market and
promises a new era in the hair, beauty and technology sectors
August 5, 2021 (New York, New York) -- Founded over 50 years ago in Bologna, Italy, GAMA Italy Professional is a premier hair care company, renowned for its innovative technology and cutting-edge hair and beauty products that fulfill and exceed the everyday needs of consumers and salon professionals. In 1969, GAMA produced the first-ever commercial hair straightener. Since its origin, GAMA has continued to be a trusted Italian brand in the hair, beauty and technology sectors, thanks to its supreme craftsmanship, heritage, product design and development.
Always keeping novel technology at the forefront, GAMA prides itself on providing unparalleled hair product solutions for both men and women. From hair straighteners and dryers to curling irons, trimmers and more, GAMA products are designed and manufactured based on decades-long profound market knowledge and continuous dialogue with industry experts. GAMA’s prowess in the hair care industry, coupled with its Italian artisanship and top-of-the-line design, satisfies the needs of the most demanding professionals, while also catering to everyday consumer needs.
Currently, GAMA is in the process of building a new state-of-the-art, ECO/Green factory in Italy that will be fully functioning by early Autumn 2021. This state-of-the-art factory will be solar-powered, fossil fuel-free and will have extra insulation that will help produce a surplus of renewable energy to give back to the environment.
Carlos Ceva, GAMA Group President says, “For decades, Italy has long been recognized for its rich culture of craftsmanship and artisanal skills in the beauty and hair care industries. Today, GAMA is proud to be entering the consumer market for the first time in North America, now being able to satisfy both the professional and consumer appetites for iconic and innovative Italian hair products that provide unparalleled results. GAMA’s generational know-how, in addition to its history and steady research, marks the brand as a leading competitor in both the professional and consumer industries in the North American market.”
One of GAMA’s star products is the new iQ Perfetto, the world's lightest hairdryer at just 0.65 lbs. that offers the most professional performance available on the market today. Revolutionary, ultra-light, compact and minimalist, the iQ Perfetto inaugurates a new era in the history of hairdryers and provides the perfect balance between an elegant, modern design and professional performance. Equipped with an intelligent brushless motor, allowing the hair to dry 30% faster than any other dryer on the market, the iQ Perfetto enhances performance with its state-of-the-art technology, establishing them as a leader in the consumer and professional haircare industry. Retail Price: $399 USD. Available now at gamaprofessional.us.
With its 100% real ceramic heating plates and Instant-Heat Technology, the G-EVO Real Ceramic Ultra-Heat Hair Straightener marks a new era for hair straightening tools. The 100% real ceramic heating plates give greater thermal capacity and allows the tool to perfectly glide through the hair. In addition to its Instant-Heat Technology that can reach a maximum temperature of 482℉, GAMA’s new hair straightener is also equipped with Oxy-Active Color Lock technology for longer-lasting color and shine. Retail Price: $169.95 USD. Available in May at gamaprofessional.us.
Offering a selection of products for both women and men, GAMA excels with its full range of male grooming products including hair clippers, beard trimmers and multi-groomers for face and hairstyling. For healthy and rejuvenated hair from the root to tip, GAMA also boasts a collection of hair straighteners that offer sleek Italian design with pioneering and exclusive IHT (Instant Heat Technology) guaranteeing excellent performance and optimal hair health.
For more information on GAMA, please visit gamaprofessional.us.
For press information, please contact Cailin Cook at cailin@sarahgargano.com.
About GAMA Professional
GAMA professional was founded by Mario Gardini in 1969, outside of Bologna, Italy. Since its establishment, GAMA has been a consistent and trusted brand in the hair, beauty and technology sectors, thanks to its innovative approach to product design and development. Over the years, continuous research in the hair care industry has led to groundbreaking technologies and practical features that make it easy and comfortable to achieve even the most elaborate hairstyles. From hair straighteners and hair dryers to curling irons, accessories, nourishing products, clippers and trimmers and more, GAMA prides itself on leading hair product solutions for everyone. Its focus on innovation, technology, fashion and beauty trends has positioned GAMA as a brand whose products fulfill and exceed the needs of the most demanding professionals, while also catering to the everyday consumer.