FOR IMMEDIATE RELEASE
As the beauty industry continues to make strides pushing past lost income due to pandemic restrictions, there’s no doubt the market will see an influx of new product launches centered around the self-care trend that exploded during lockdown. Nourishing Masque, the latest innovation from Color Edge Hair Care, is a luxurious new product making its debut at Cosmoprof North America in the hand-curated Discover Beauty Spotlight exhibit. Loaded with 14 key ingredients designed to restore hair to its healthiest state when used weekly, it is also an excellent way for hairdressers to make additional income when offered to clients as an add-on service.
According to Color Edge Hair Care Brand Manager Elva Torres, the 20oz backbar size of Nourishing Masque can generate an additional $300-$400 in profit for an add-on service that takes less than 10 minutes. “While hairdressing is considered a creative profession, it’s important to look at the bigger picture when it comes to recovering from the financial devastation the pandemic created. If you can upsell a service that allows your client to feel pampered at the bowl while the product moisturizes, helps prevent breakage and promotes hair growth, why wouldn’t you add it to your menu?”
Color Edge Nourishing Masque is packed with 14 key ingredients designed to treat and repair damaged, dry hair while imparting UV protection and ultimate hydration. Keratin amino acids moisturize and condition to help grow and strengthen strands. Hemp seed oil helps prevent hair breakage by preventing maximum water absorption, allowing vital ingredients to adhere to the shaft. Aloe Vera extract works to soothe and hydrate the scalp while coffee seed oil promotes hair growth by working to prevent hair loss. Oat extract helps smooth cuticles and repair split ends. Torres recommends retailing the 8oz size of the masque to clients for weekly at-home use for healthy and shiny hair.
The Discover Beauty Spotlight exhibit at Cosmoprof North America is comprised of 30 high-end brands that are either new to the American market, or like Color Edge Hair Care, have a limited retail footprint.
Find Color Edge Hair Care at Booth DBS22. For more information, please visit trycoloredge.com.
###