MODAMODA, Inc.  

United States
http://www.trymodamoda.com

• Booth: 5123

The World's First Natural Hair-Dyeing Shampoo Without Hair Dye By Utilizing Nature’s Anti-oxidation Principles.

• World’s very first, naturally derived hair darkening formula - No matter how often you dye your hair to cover gray, next time you look they need it again. We bring you world’s very first, naturally derived hair darkening formula. As banana turns brown, Modamoda is formulated with a natural antioxidant patented with its natural ingredients, reacts with oxygen and sunlight to darken gray hair into blackish brown gradually. This product is best for all shades from light brown to black hair.
   
• Polyphenols, technology from nature - Modamoda’s technology is based on the natural browning reaction found in the oxidation of fruits and vegetables. The shampoo contains polyphenols, which are natural antioxidants that are converted to melanin when exposed to sunlight and oxygen. The more melanin, the less gray or white hair. No more chemical hair dyeing! Rebuild your scalp and maintain it healthy with us.
   
• Patented shampoo container with 3-step sealing mechanism - Designed the world’s first multifunctional shampoo container, applying a patented 3-step oxygen blocking technology. This 3-step sealing mechanism, composed of an aluminum pouch, disc valve, and a shaft, is customized to perfectly block oxygen exposure, preserving the shampoo formula from oxidizing.
   
• All-In-One Solution - As we focused on blending away gray hair, we didn’t forget what shampoo is supposed to do. It nourishes hair and scalp while cleansing and hydrating for thicker, fuller, stronger hair looking. Shampoo with Modamoda daily and see the difference!
   
• Your safety is our priority – Our shampoo is Dermatologically/Clinically Tested so Safe for Skin. No harmful hair dye ingredients such as PPDA, Toluene-2, 5-Diamine sulfate, and the eight additives(silicon, paraben, sulfate, mineral oil, PAM, Imidazolidinyl urea, Triethanolamine, artificial colorant, and fragrance).

Brands: Taking its inspiration from nature, ModaModa harnesses the natural anti-oxidization action of polyphenol observed in the browning process of fruits and vegetables.

 Videos

 Show Specials

• Free shipping for the first order! (Jul 07, 2022)

   We offer free shipping for the buyer with the first order of Modamoda. (at least 1PLT order quantity minimum, U.S. continent only)

• Visit our booth(#5123) and get free Modamoda samples and instant picture! (Jun 16, 2022)
  Visit our booth(#5123) and get free Modamoda samples and instant picture!

 Press Releases

• Why Do Bananas Turn Brown? (Jun 13, 2022)

  

  Polyphenols occur naturally, can have antioxidant properties, and are more generally found in fruits, vegetables, cereals, dry legumes, chocolate, and some beverages, oils and spices. (Susan Rodder, M.S. Internal Medicine - Cardiology) 

  MODAMODA extracts polyphenols from these natural resources and applies polyphenols' browning principle to develop colors to the hair.

  

  ---

  WHY DO BANANAS TURN BROWN?
  
  MODAMODA is a global hair-care company established in April 2021. In collaboration with Professor Haeshin Lee, a chair professor at Korea Advanced Institute of Science and Technology (KAIST), the company developed a patented material that is effective in aging hair care and launched MODAMODA Pro-change Black Shampoo using this material as the source technology in June and August 2021, respectively in the United States and South Korea. MODAMODA Pro-change Black Shampoo leverages on the mechanism of diverse Polyphenolic substances sticking to the protein surface of the hair, reacting to oxygen in the air and causing natural darkening of the hair. It has been greatly welcomed by the consumers in need of treatment of prematurely graying hair or graying hair due to aging, and more than 3 million bottles have been produced to date. MODAMODA Pro-change Black Shampoo is currently sold globally including in the United States, Japan and Taiwan.

  

• MODAMODA Shampoo Developed by KIAST(MIT in Korea) Professor Launched Globally (Jun 13, 2022)

  Technology from Nature
  
  The bio-cosmetics startup MODAMODA Inc. recently launched global sales of a “functional pro-change black shampoo”, which was jointly developed with Professor Haeshin Lee from the Department of Chemistry. The product of a seven-year research collaboration, it was first released on the crowdfunding platform Kickstarter on June 22 and reached 1,000% of its goal in 9 days — the highest in its category. This shampoo, with the brand name MODAMODA, is unique in its use of effective, all-natural ingredients. 
  
  Many people use hair dyes to darken greying hair. This results in an immediate but harmful color change, as most commercial dyes use chemicals that can damage the hair. MODAMODA uses patented ingredients designed to naturally darken hair, including extracts from black mulberry, black cumin seed, and black cherries. Because of this, the company claims that the shampoo not only darkens hair effectively but also protects and nourishes the hair and scalp. 
  
  MODAMODA’s technology is based on the natural browning reaction found in the oxidation of fruits and the self-healing of insects. The shampoo contains polyphenols, which are natural antioxidants that are converted to melanin when exposed to sunlight and oxygen. Because of this, the shampoo is not a conventional hair dye — it gradually develops a dark brown color in about two to four weeks when used daily, with the degree and speed of color change depending on an individual’s hair type. 
  
  In the development of this shampoo, Professor Lee was inspired by an unlikely species: mussels. A Science paper detailing the role of polyphenolic substances in the adhesion of mussels to rocks marked the first instance that polyphenols were identified in natural reactions outside its typical role as an antioxidant for cancer prevention. Professor Lee then explored the potential of polyphenols further, later discovering that it can also coat hair and facilitate gradual browning. 
  
  MODAMODA is now available on Amazon and in Korean department stores and supermarkets.
   

• MODA MODA Utilizing Natural Ingredients to Prove Its Hair-Dyeing Effect on Kickstarter (Jul 07, 2022)

  - Presenting an unconventional product developed by a chemist from Korea MIT(KAIST)
  - Darkening gray hair without harmful hair dye ingredient

  
  

  MODA MODA, a cosmetics and pharmaceutical manufacturer and distributor, launched its distinguishing hair-dyeing shampoo ‘Pro-Change Black Shampoo’ through Kickstarter on June 22nd. After seven years of joint research and development with Dr. Haeshin Lee (Ph.D.), a chemist from MIT, ‘Pro-Change Black Shampoo’ is successfully commercialized. The shampoo is formulated with a natural antioxidant, patented with its natural ingredients, which reacts with oxygen and sunlight to darken gray hair into blackish brown gradually. (Graphic: Business Wire)

  SEOUL, South Korea--(BUSINESS WIRE)--MODA MODA Inc. (President Aiden Bae), a cosmetics and pharmaceutical manufacturer and distributor, has recently launched a shampoo brand ‘MODA MODA.’ It showcased its first distinguishing shampoo product ‘Pro-Change Black Shampoo’ through the world's largest crowdfunding platform, Kickstarter, from June 22nd, entering the testbed for global markets (https://www.kickstarter.com/projects/826952734/hair-darkening-shampoo-without-harmful-dyeing-ingredients/description).

  After seven years of joint research and development with Dr. Haeshin Lee (Ph.D.), a chemist from MIT, ‘Pro-Change Black Shampoo’ is successfully commercialized. This product is formulated with a natural antioxidant, patented with its natural ingredients, which reacts with oxygen and sunlight to darken gray hair into blackish brown gradually.

  This product was designed based on the browning phenomenon of the insects' wounded area facilitated by the self-healing substance and the Maillard reaction of fruits facilitated by the antioxidant substance. In the absence of the pernicious hair dye ingredients, the eight hazardous additives and animal/mineral ingredients, this product prominently demonstrates a gradual darkening of the gray hair only with 2,000 PPM of Antioxidant Active Ingredients and 100% plant-extract substances.

  The Antioxidant Complex (including Black Sesame Extract, Black Mulberry Extract, Black Truffle Extract, Black Cumin Seed Extract, Black Cherry Extract) is the primary raw material of this product. Such active ingredient protects the scalp and hair and provides vitality, helping to resolve middle-aged consumers' concerns by darkening gray hairs, minimizing hair loss, and boosting hair volume. According to the human body application test results, single usage has shown immediate darkening of gray hairs. Moreover, four weeks of use has demonstrated significant changes in various areas such as hair dyeing, retention, scalp cleansing, and the improvement of scalp erythema.

  "Our product excludes harmful hair dye ingredients (PPDA, Toluene-2,5-Diamine Sulfate, m-aminophenol, p-aminophenol, and p-Phenylenediamine) and the eight additives (Silicon, Paraben, Sulfate, Mineral Oil, PAM, Imidazolidinyl urea, Triethanolamine, Artificial colorant, and Fragrance),” Dr. Lee explained the background of development.

  He added “This product is formulated with EWG Safe Grade ingredients. By employing nature's browning mechanism, a Catecholamine reaction enables return of the melanin-less gray hair into natural black-brown color. Succeeding in the commercialization of the use of safety-guaranteed ingredients, our product is not limited to individuals who require frequent hair dye. Cancer patients can also use this product safely."

  MODA MODA Inc. also designed the world's first multifunctional shampoo container, applying a patented 3-step oxygen blocking technology. This 3-step sealing mechanism, composed of an aluminum pouch, disc valve, and a shaft, is customized to perfectly block oxygen exposure, preserving the shampoo formula from oxidizing.

  Beginning from June 22nd, MODA MODA's Pro-Change Black Shampoo was first introduced on Kickstarter. After a month of receiving funding, it will be distributed through other North American distribution channels, such as Amazon and other on-and-offline retail markets in mid-July 2021.

  Contacts

  MODA MODA Inc.
  Marketing Dept.
  Anna Lee, CMO
  +82-2-6949-0673
  yimijin@bhlab.co.kr

• MODAMODA Shampoo selling 8,160 bottles per minute, now opens its own brand mall in the US (Jul 07, 2022)

  SEOUL, South Korea and BENTONVILLE, Ark., June 7, 2022 /PRNewswire/ -- MODAMODA, a bio-cosmetics company (President Bae Hyung-jin), announced that it is opening a brand shop in Walmart (NYSE: WMT), one of the largest retailers in the United States, on June 2.

  Walmart is a multinational retail corporation that conducts e-commerce and operates over 10,500 in 24 countries. It is the largest retailer in the US with approximately 5,000 stores in the United States.

  MODAMODA was the first in the world to apply the natural polyphenol browning in apples and bananas to shampoos and created a stir in the functional shampoo and hair-dye markets both in Korea and abroad. In June last year, MODAMODA entered the US market and started selling through major retailers such as Amazon (NASDAQ: AMZN) and H Mart.

  At the Amazon launch, stocks sold out on the first day. In October last year, the company introduced a special edition shampoo celebrating Korea's 'Hangeul Day', and 5000 sets were snapped up in just 12 hours.

  Ayden Bae, CEO of MODAMODA, stated, "The US is the world's largest hair-care market with 15 billion dollars. It is also steadily growing at the rate of 6% a year. Encouraged by the positive response of US consumers, MODAMODA set a sales target for this year of USD 240 million (or KRW 300 billion) and are actively expanding both online and offline retailing networks." He added that MODAMODA is "actively seeking to expand their overseas markets by building a factory in the US and may even relocate their head office."

  In celebration of its online store launch, MODAMODA is planning a variety of promotions such as free delivery service and special discount offers for regular subscription customers.

  SOURCE MODAMODA

• Korea Offers Hair Dye in the Form of Shampoo (Jul 07, 2022)

  Hair darkening shampoos are currently trending in the Korean cosmetics industry. The products boast of their “naturally grey reducing” ability and of being a more healthy alternative to hair dyes.

  Some cosmetics companies that follow the trend of colouring shampoo, include MODAMODA, Amorepacific, and TONYMOLY.

  Korea’s leading cosmetics company Amorepacific launched its RYO Double Effector Black Shampoo and conditioner this April. The products contain traditional asian medicine ingredients such as black ginseng, black beans, and kudzu vines. Amorepacific developed a “Black Toning” technique, that makes the dark coloured ingredients stay on grey hair and hence paints the hair dark. The product is also rated “Best” by Dermatest.

  After 50 days of the initial launch, more than 150,000 bottles of RYO Double Effector Black Shampoo were sold, according to Amorepacific on June 3.

  MODAMODA entered this niche earlier than others, their Prochange Black Shampoo was launched last year. The product is inspired by the principle of enzymatic browning, an oxidation reaction that fruit will turn brown after being left in the air for a while.

  MODAMODA recently said that the Prochange Black Shampoo has been available in countries including the United States, Japan, and Taiwan since August 2021, and made a record of 1 million sales export. In particular, around 930,000 units were exported to the United States from the August launch to April this year.

  However, the Ministry of Food and Drug Safety said that the Prochange Black Shampoo contains harmful ingredients, leading to a halt in the sale of the product in Korea. But as the Ministry of Food and Drug Safety was advised to re-examine the harmfulness of the ingredients, the product is back on the market and is waiting for safety testing.

  Another cosmetics company that launched the hair darkening shampoo is TONYMOLY, their  Tune 9 Natural Change Color Shampoo was launched this March.

  Using ingredients recommended by the Ministry of Food and Drug Safety, TONYMOLY said that they have developed a weakly acidic and low irritation coloring shampoo with pH 3.0-5.0. They have further assured the product’s efficacy through 18 clinical tests such as colour power and retention and anti-ageing. Ingredients used namely black beans, black sesames and maple extracts were a source of hair nutrition while the ingredients responsible for hair dye were also included in the Ministry’s recommendations.

 Products