ORGANIC . VEGAN . NATURAL . ACTIVIST . GENDERLESS . CRUELTY-FREE
A democratic, disruptive, genderless, easy beauty. One that is worried about your health and the well-being of the planet. Making incredible products is our commitment, but our mission goes far beyond a perfect skincare routine for your life. We believe that activism is fundamental to generating a positive impact in all the actions we carry out, our community is the voice of the values we believe in.
Our vanguard is in uniting the power of nature with the latest beauty technology to develop innovative, high-performance, effective and pioneering formulas in the universe of Clean Beauty. When developing a product in our line, we veto more than 2,700 ingredients that are usually used in conventional formulas and invest in natural ingredients from organic cultivation, vegan ingredients, and innovative and technological actives.
When choosing our ingredients and suppliers, we analyze the environmental impact it generates and everything it brings as social impact as well. When we bring a product to you, it is the result of the wishes of our community - we create what does not yet exist, because we are developing the market for natural beauty together. Our community is our inspiration and together we accomplish everything we desire.