Burnaby, B.C. Canada September 9th, 2021 - REDAVID® Salon Products, LTD., creators of luxury naturally derived haircare products for the professional beauty industry, have launched Blonde Therapy®, a 3-step system for clients to use at home for the DAILY care of blonde and highlightened hair. This shampoo, conditioner and leave-in treatment and toner, offers clients a chemical-free customizable daily toning experience while neutralizing brassiness that leaves hair in better condition than it found it.
“Blonde care solutions have been largely unchanged for a while now and instead of launching yet another blue or purple tinted shampoo or conditioner we wanted to redefine what a client can do at home,” said Marco Redavid, REDAVID® President. “The biggest challenge for highlightened blondes is brassiness and managing unwanted warmth that returns over time. We created a 3-step system that they can use every day as well as customize how much of that warm they want to neutralize on any given day.” “They start with 1 pump of each to start and they go from there,” said Leonardo Redavid, REDAVID® Founder. “Since this is a rinse out system, they can’t harm the highlights and blonde work done in the salon. This really gives someone at home ways to express how cool of a blonde they want to be in between services. The response has been amazing from salons.”
Blonde Therapy® Shampoo, Conditioner and Dual Therapy leave-in toner and treatment are 100% vegan and made with 90% natural/naturally derived ingredients. Free of parabens, sulfates, and gluten, they feature a violet pigment complex and are Fair Trade Certified. Orchid Oil’s unique moisture balancing properties improve hair elasticity and suppleness, while REDAVID’s exclusive Dynagen-R™ Complex builds internal strength, increasing body and fullness. Its formula utilizes the latest advanced in cosmetic science with nature’s best ingredients for blonde and highlightened hair: orchid & coconut oils, shea butter, hemp seed oil and healing herbs such as rosemary and ginseng.
The Step 3 Blonde Dual Therapy® is a unique concept and introduces a new blonde care step for clients at home that delivers surprising results in minutes. The temporary leave-in toing treatment features a two-part pump dispensing system with a Tone & Repair Complex on the left and a Shine Enhancing Complex on the right. Always applied to towel dry, but still wet hair, it requires heat from a few minutes of blow drying to set in and simply rinses out.
Blonde Therapy® Shampoo, 8.4 fl.oz. retails at $30.00
Blonde Therapy® Shampoo, 33.8 fl. oz. retails at $70.00
Blonde Therapy® Conditioner 8.4 fl.oz. retails at $30.00
Blonde Therapy® Conditioner 33.8 fl. oz. retails at $70.00
Blonde Dual Therapy® 3.3 fl. oz. retails at $52.00
Blonde Therapy products are sold individually and will be available for salon professionals through Beauty Systems Group, Armstrong McCall and other authorized distributors throughout North America. To find a distributor near you visit: https://www.redavidprofessional.com/find-a-distributor/
REDAVID® was born in Vancouver, British Columbia at Leonardo Redavid's hair salon over a decade ago, as he distilled a lifetime of knowledge in hair and poured it into a bottle. His namesake became not just a promise of education matters…but of care and styling tools that ROCK behind the chair and at home.
REDAVID® Salon Products are a complete hair care and styling line of naturally sourced products made with “top shelf” ingredients that are humbly and authentically Canadian.
For more information, visit redavidprofessional.com
REDAVID Salon Products, Ltd.
4126 Norland Ave., Unit 128
Burnaby, BC V5G 3T2