Lurella Cosmetics

  • Booth: 24035

Creating a family and community for all beauty lovers is a cornerstone of Lurella’s mission. Coming from a humble family beginning, Lurella commits to expanding its family-oriented values into everything we do. Lurella views each and every one of our customers as part of our family. This is why we refer to them as the #LurellaFam, and we want to bring them the best products possible, while making them feel a part of our beauty family.

Lurella’s beginnings stem from a father and daughter’s love for each other. Her love for cosmetics, and his knowledge in providing the best customer experience, melded to create an innovative and creative space for the #LurellFam to thrive in. As well as, enjoying our multitude of unique and creative beauty products. The love used to create Lurella is exuded in each product we release and the opportunities we get to create an amazing experience for the #LurellaFam.

Our two core values of Family and Love are main drivers in what we do. Our hope is for you to join the #LurellaFam and help us create a lasting beauty community, where beauty is available for all.


Brands: Lurella Cosmetics

 Show Specials

  • (Apr 28, 2022)

    Enjoy an additional 10% your first order when you place and pay for your order onsite.

 Press Releases

  • This Summer we will be releasing tons of new items to our line. We'd love for everyone attending to stop by and see all of the new items we will be launching during Q3. We cannot wait to meet you!


  • Everlasting Eyelash Glue
    Flaunt those beautiful falsies with confidence using our Everlasting Eyelash Glue! Its precision brush wand allows for easy and mess-free application. Our fast drying formula is latex-free and long lasting, your falsies will last all day long!...

  • How to Apply: Before applying glue, be sure to cut lashes to your preference and flex lash band with your fingertips (back and forth) to make them more flexible. Apply glue to the band of the lashes with the precision brush wand applicator. Add extra glue on the ends of the lash band for an extra hold! Wait 30 seconds for glue to become tacky and apply along your natural lash line.

    Ingredients: Acrylates/Ethylhexyl Acrylate Copolymer, Aqua, Phenoxyethanol Carbon Black, Citric Acid, Sorbitol, Ceteareth-25, Sodium Carbonate, Ethylhexylglycerin.

    Caution and Warning: Keep away from children. Use only as directed. Avoid getting into eyes. If contact occurs, wash immediately with lukewarm water.

    Net Wt.: 5ml / 0.17fl oz

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