From a small display of lipsticks, lip pencils and lip glosses to a complete line of high quality and performance 100% Made in Italy. Best Color Make Up is a noteworthy excellence in the Make-up sector at an international level.
Salvatore Izzo is the one who founded this brand in 1997, after having gained 15 years of experience in the sale of beauty products, with a very clear purpose: to focus exclusively on the creation of Make-up products. This has allowed Best Color Make Up to quickly become an extremely specialized company in the creation of cutting-edge Make Up products, which are dermatologically, ophthalmologically and clinically tested and approved by US, JAPAN and CE legislation and strictly Cruelty-free. Serena Izzo, who has worked with her father Salvatore since she was eighteen, wanted to talk to us about the latest trends and a very special project, which will perhaps be the only one on the market.
Makeup is a core routine for most women. What are the latest make-up trends on an aesthetic and artistic level? Unlike previous years where a covering and heavy face base was required, with a large use of face powder and foundation, now the focus is very much on a natural effect. As a result, the lips acquire more prominence, while neutral, nude colors are preferred for the eyes, not dark and impactful eye shadows. It is a fresher, more youthful make-up, which gives the face a luminous and glowy look.
Your mission is to create innovative products alongside these, scientific studies and research. Do you have any news planned? We are working on a particular cosmetic item that wants to recreate the effect of microblading, that is the tattoo technique to correct any eyebrow defects. This product will have a pigment inside that will be deposited on the lower layer of the epidermis, managing to remain on the eyebrow for up to three days. It is a valid alternative for women who do not want to undergo microblading, a rather expensive and invasive permanent operation, and we will have to be able to launch it by the end of 2022, in addition to already having the Devil Lashes mascara in the range, which is a unique, great product performance, with a false eyelash effect .. also the marshmallow foundation which with a tear of product gives you a transparent matte effect, invisible even under lights and spotlights .. even our invicible matte liquid lipstick, long lasting and proof mask, it resists even after eating without drying the lips .. This year we will also try to improve communication and advertising, which unfortunately in the past has always been our shortcoming, to reach new consumers who have not yet had the opportunity to experience the high quality of our products, at a minimum price. In fact, our products have an average price of around € 10.