We are currently focusing on the development of clean formulas enriched with special active ingredients to meet the demands of the new generation of make-up customers, who are increasingly aware and demanding about the safety of the ingredients used in their cosmetics. For 2022, Italcosmetici is proposing formulas in line with current market trends where the product is increasingly high-performing and characterised by tested active ingredients included in a functional level. Each of our new formulas features an active ingredient that makes the product caring. Depending on the area of use, we have included actives with moisturising, anti-ageing, anti-inflammatory and anti-pollution properties. We are again focusing on lip products, which have been neglected in the last period, returning to pigmented and glossy textures with functional active ingredients.
In addition to the demand for increasingly clean and vegan formulas, there is a greater sensitivity to eco-sustainability on the part of customers, with a high request for recycled and recyclable packaging which we embrace in our full service offer.